{"title":"Hair","description":"\u003cp\u003eRefresh, hydrate and soothe your hair and scalp for style that lasts all day.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"shampoo-invigorating-cleanser","title":"Shampoo - Invigorating Cleanser","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eIf you're serious about your hair and 360 waves, your shampoo has to work as hard as you do. Our Invigorating Cleanser is the best shampoo for 360 waves because it's built to cleanse without compromise — removing buildup and impurities on the scalp hair while keeping your hair's natural moisture exactly where it belongs.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe moment it hits your scalp, you'll feel the difference. A cooling mint tingle signals that our active natural spearmint oil formula is doing its job — exfoliating dead skin cells, clearing clogged follicles, and soothing irritation at the root. For men dealing with a dry, itchy, or flaky scalp, this is the reset your routine has been missing.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhy It Works for Waves: Most shampoos strip your hair, leaving it brittle and hard to train. Ours doesn't. The gentle, sulfate free formula removes what doesn't belong — product buildup, excess sebum, environmental residue — without disrupting the moisture balance your wave pattern depends on. Clean hair, properly moisturized, lays better. Brushes better. Waves deeper.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eFormulated for Textured Hair: This shampoo was built with Black men's hair in mind. Textured, coarse, and coiled hair requires a different approach than what most mainstream, drug store brands offer. Our formula respects the structure of your hair — keeping the cuticle smooth and the shaft intact so your waves look defined, not dry.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Apply to wet hair and massage into scalp using your fingertips or a \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/wave-shampoo-brush-textured-hair-men\" target=\"_self\" title=\"Shampoo and Scalp Brush\"\u003eshampoo brush\u003c\/a\u003e\u003c\/u\u003e. Work into a light lather and let the cooling mint formula sit for a few minutes before rinsing thoroughly. Use 2-3 times per week or as needed. Follow with our\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/conditioner-360-waves\" target=\"_self\" title=\"Conditioner\"\u003e \u003cu\u003eInvigorating Conditioner\u003c\/u\u003e\u003c\/a\u003e\u003cu\u003e\u003c\/u\u003e for best results.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Deep cleansing formula removes buildup without stripping moisture. Cooling mint soothes dry, irritated scalp on contact. Designed specifically for 360 waves and textured hair. Gentle enough for regular use, strong enough to reset your routine. While great alone, it works better in a full \u003cu\u003eRegimen system\u003c\/u\u003e for maximum wave development.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Buy 1 for $15.95","offer_id":12355696558145,"sku":"100200","price":15.95,"currency_code":"USD","in_stock":true},{"title":"Buy 2 for $28 (Save 10%)","offer_id":45345622098099,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"Buy 3 for $40 (Save 15%)","offer_id":45345622130867,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/best-shampoo-for-black-men.jpg?v=1778059979"},{"product_id":"the-regimen-dry-scalp-care","title":"The Regimen - Hair Care","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Regimen is our number one best seller — and it's not close. This is the 360 wave hair care routine that thousands of men have used to transform their hair from dry, itchy, and stagnant to deep, defined, and progressing. Three products. One system. Real results.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eBuilding a consistent 360 wave hair care routine is what separates wavers who get waves from wavers who develop real depth and pattern. The Regimen gives you exactly that system — a complete wash-and-moisturize routine built specifically for textured hair and 360 wave development.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 1 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/shampoo-invigorating-cleanser\" target=\"_self\" title=\"shampoo\"\u003eInvigorating Shampoo\u003c\/a\u003e:\u003c\/u\u003e Start with a clean slate. Our cooling mint shampoo clears buildup, soothes your scalp, and prepares your hair to receive moisture. It's gentle enough for regular use but effective enough to remove everything that's been sitting on your scalp and blocking your progress.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 2 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/conditioner-360-waves\" target=\"_self\" title=\"hair conditioner\"\u003eInvigorating Conditioner\u003c\/a\u003e\u003c\/u\u003e: Don't skip this step. Conditioning after every wash replenishes the moisture your hair needs to stay soft, manageable, and trainable. Our conditioner penetrates the hair shaft with a cooling botanical formula that leaves your hair hydrated — not just coated — and your scalp itch-free.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 3 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/daily-hydrator-styling-creme\" target=\"_self\" title=\"hair cream\"\u003eDaily Hydrator Styling Cream\u003c\/a\u003e\u003c\/u\u003e: The daily driver. Apply every morning to wet or damp hair. Lightweight and grease-free, the Daily Hydrator keeps your waves, curls and hair defined and moisturized between wash days without buildup or residue.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eBuilt for Dry Scalp Relief: If you've been dealing with a dry, itchy, flaky scalp, The Regimen addresses it at every step. The shampoo clears flakes and soothes irritation. The conditioner replenishes moisture at the scalp level. The Daily Hydrator maintains that moisture daily.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Wash days (2-3x per week): Shampoo → Conditioner → Daily Hydrator. Non-wash days: Daily Hydrator only, applied to wet to damp hair. \u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Complete Dry Scalp and hair routine in three steps. #1 best-selling system on Frederick Benjamin. Formulated for textured hair and dry scalp relief. Cooling mint formula soothes scalp irritation at every step. Grease-free, lightweight products with no buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Default Title","offer_id":45272883364019,"sku":"100203","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/how-to-get-curly-hair-black-malecopy.jpg?v=1776312980"},{"product_id":"daily-hydrator-styling-creme","title":"Daily Moisturizer for 360 Waves | Frederick Benjamin","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThis is the product our customers reorder most — and for good reason. The Daily Hydrator Styling Crème is our best-selling daily moisturizer for 360 waves because it solves the single biggest problem wavers face between wash days: keeping hair hydrated, soft, and defined without grease, flaking, or buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eApply it daily. That's the whole routine. A small amount worked through wet hair delivers instant moisture, a light cooling sensation, and a soft hold that keeps your wave pattern intact from morning through night. No white residue. No greasy hands. No helmet head. Just clean, defined waves that stay looking right. Allow hair to air dry for best results. \u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eGrease-Free Formula, Finally: Old-school hair grease and wave grease had one job and created three problems: greasy hands, clogged follicles, and buildup that stalled wave development. The Daily Hydrator is the modern answer — a lightweight cream formula that moisturizes and holds without any of the drawbacks. Your scalp breathes. Your waves breathe. Your hair grows healthier.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Cooling Difference: The gentle cooling tingle you feel on application is our active botanical blend of spearmint oil at work, delivering relief to a dry, itchy scalp while hydrating each strand from root to tip. It's the kind of detail that tells you this product was built by people who understand textured hair.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWorks as a Leave-In: The Daily Hydrator doubles as a leave-in conditioner for days when you're not washing. Apply to damp or dry hair, brush your wave pattern in, and throw on your durag. That's the routine that keeps your waves progressing between wash days.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Apply a small amount to damp or dry hair daily. Work through hair evenly with your fingers, then \u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/hair-brush\" target=\"_self\" title=\"360 wave brush\"\u003ebrush your wave pattern\u003c\/a\u003e in. Apply durag for 20-30 minutes or overnight for maximum wave compression and definition.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Best-selling daily moisturizer for 360 waves. Lightweight, grease-free formula with no white residue or buildup. Cooling botanical blend soothes dry, itchy scalp. Works as a leave-in conditioner between wash days. Keeps wave pattern defined and hydrated every day.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Buy 1 for $15.95","offer_id":42573469057203,"sku":"100202","price":15.95,"currency_code":"USD","in_stock":false},{"title":"Buy 2 for $28 (Save 10%)","offer_id":42573469089971,"sku":"100254","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Buy 3 for $40 (Save 15%)","offer_id":42573469122739,"sku":"100255","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/hair-products-for-black-men.jpg?v=1778059990"},{"product_id":"sleek-water-pomade","title":"Sleek Water Pomade","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eMost pomades make you choose — hold or moisture, waves or curls, shine or softness. Sleek Water Pomade doesn't make you choose. Our water-based wave pomade is the most versatile styling product we make, built to perform across wave patterns, curl types, and styling preferences without compromise.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThis formula hits different. Lightweight enough to apply without weighing your hair down, yet strong enough to lock your wave and curl pattern in place throughout the day. It finishes with a soft-to-the-touch, medium-to-strong hold that gives your waves definition and shine without that stiff, crunchy feeling that kills the look.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhy Water-Based Wins: Oil-based pomades and old-school wave grease do one thing well and several things poorly. They build up. They clog follicles. They're hard to wash out. And they don't moisturize — they coat. Sleek Water is different. Water-based means it rinses clean, doesn't block hair growth, and actually works with your hair's moisture instead of sitting on top of it.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eTwo Styles, One Product: Use it to lock your 360 wave pattern in place with defined, high-shine waves. Or apply it to curl and define your coils with a soft, creamy finish. The same formula behaves differently depending on how you apply it — brush it in for waves, scrunch it up for curls.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eNo Buildup, No Residue: Because it's water-based, Sleek Water washes out completely with your regular \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/shampoo-invigorating-cleanser\" target=\"_self\" title=\"Shampoo\"\u003eshampoo\u003c\/a\u003e\u003c\/u\u003e. Your scalp stays clean, your follicles stay clear, and your wave development stays on track.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/span\u003e For waves: Apply a small amount to damp or dry hair, brush in your wave pattern, and durag for 20-30 minutes. For curls: Apply to damp to dry hair and scrunch in. Reapply as needed throughout the day without buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/span\u003e Water-based wave pomade with medium-to-strong hold. Works for 360 waves AND natural curls. Soft, non-greasy finish with no crunch or stiffness. Washes out completely — zero buildup between wash days. Lightweight formula that won't weigh down your wave pattern.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003ch6 class=\"p1\"\u003e\u003c\/h6\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Buy 1 for $17.95","offer_id":45349305778355,"sku":"100210","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Buy 2 for $33 (Save 10%)","offer_id":45349305811123,"sku":"100211","price":33.0,"currency_code":"USD","in_stock":true},{"title":"Buy 3 for $46 (Save 15%)","offer_id":45349305843891,"sku":"100212","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/mens-water-based-pomade.jpg?v=1778060002"},{"product_id":"conditioner-360-waves","title":"Conditioner - Invigorating Moisturizer","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThis conditioner for 360 waves is the step that separates wavers who plateau from wavers who progress. Our Invigorating Moisturizer restores your hair while also addressing your scalp, making it a strong choice for anyone serious about healthy wave development.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe cooling tingle you feel on application isn't just a sensation. It's natural oils activating and penetrating the scalp and hair shaft to replenish what washing removes. The result is soft, manageable hair that lays flat, brushes smooth, and is ready to be trained. No residue. No greasiness. Just properly conditioned hair that supports progress.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eBuilt for Coarse, Textured Hair: Coarse hair has a tighter cuticle structure that makes moisture harder to absorb and easier to lose. This lightweight, penetrating formula works with textured hair's natural structure to deliver hydration where it counts. If you're looking for a moisturizing conditioner textured hair can respond to quickly, you'll notice easier detangling, better softness, and improved pattern retention between washes.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eScalp Health Matters: Your wave pattern starts at the root. If your scalp is dry, inflamed, or flaky, your waves suffer. This conditioner for dry scalp supports both scalp comfort and hair restoration at the same time, leaving you with a flake-free, itch-free scalp and hair that's primed for wave development. It also works well as a conditioner for black men who want moisture without buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: After shampooing, apply generously to wet hair from root to tip. Leave on for 2-3 minutes to allow full penetration. Rinse thoroughly. For deeper conditioning, leave on for up to 5 minutes before rinsing. Use every time you shampoo. Follow with Daily Hydrator Styling Crème for a complete moisture routine. As a wave conditioner men can use regularly, it fits easily into a consistent wash-day regimen.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Conditioner for 360 waves performance starts with deep hydration and scalp support. The instant cooling sensation signals scalp and hair penetration. It helps eliminate dryness, itch, and flaking at the scalp level. The lightweight formula won't weigh down your wave pattern. It detangles and softens coarse, textured hair, making it a best conditioner for coarse hair option for wash day. It also pairs perfectly with Invigorating Shampoo for the full routine. For anyone comparing a conditioner for 360 waves, this one is built to support softness, manageability, and steady progress.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Buy 1 for $15.95","offer_id":45345626751155,"sku":null,"price":15.95,"currency_code":"USD","in_stock":true},{"title":"Buy 2 for $28 (Save 10%)","offer_id":45345626783923,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"Buy 3 for $40 (Save 15%)","offer_id":45345626816691,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/best-conditioner-forblack-men-hair.jpg?v=1778060016"},{"product_id":"twist-curls-kit","title":"The Sponge Twist Kit","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eGetting clean, defined sponge twists shouldn't require a cabinet full of products you have to figure out yourself. The Sponge Twist Kit puts everything you need in one place — a complete sponge twist kit for natural hair that goes from wash day to finished style without the guesswork.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThis kit was built for men who wear their natural texture with intention. Whether you're doing two-strand twists, sponge twists, or maintaining your locs, this system gives you the moisture foundation and styling tools to make it happen — every time, with consistent results.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhat's Included: The Sponge Twist Kit includes our Invigorating Shampoo, Invigorating Conditioner, Daily Hydrator Styling Crème, Sleek Water Pomade, and our Double-Sided Hair Twist Sponge — everything from wash to finished style in one complete kit.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStart Clean, Stay Moisturized: The cooling mint shampoo clears buildup and primes your scalp, while the conditioner replenishes moisture and detangles before styling. Starting with properly moisturized, detangled hair is what makes the difference between twists that look polished and twists that look like an afterthought.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Twist Sponge That Does the Work: Our Double-Sided Hair Twist Sponge is designed for men — easy grip, durable, and built to create clean, consistent twists fast. One side creates tighter, more defined coils. The other side creates looser, more voluminous twists.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Wash day: Shampoo → Condition → towel dry to damp. Apply Daily Hydrator evenly, then apply Sleek Water Pomade section by section. Use twist sponge in small circular motions across your hair for defined twists and coils. Allow hair to air dry or diffuse.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Complete sponge twist kit for natural hair. Includes twist sponge, shampoo, conditioner, moisturizer, and pomade. Cooling mint formula cleanses and conditions without stripping moisture. Double-sided sponge creates tight coils or looser twists. Lightweight products for defined twists without heaviness or buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":20066244099,"sku":"100206","price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/natural-hair-sponge-brush-hair-kit-for-sponge-curlcopy.jpg?v=1778060037"},{"product_id":"hair-brush","title":"360 Wave Brush - Medium, Curved \u0026 Palmed","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e360 Waves are not made overnight, but they \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ejust got easier to achieve thanks to our Medium Brush\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e. Our sustainable bamboo handle features a curved design that contours to the head for better grip, pull and coverage...and that equals better 360 wave results.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e This brush also works well for beard care at every length.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Medium","offer_id":45350999818419,"sku":"100264","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Soft","offer_id":45350999851187,"sku":"100265","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/360_Wave_Brush_1.jpg?v=1778060109"},{"product_id":"the-waver-kit-1","title":"The Ultimate Wave Kit","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStop guessing. Start building. If you've been stuck at ripples — brushing daily and still not seeing the depth and definition you're after — the problem isn't your effort. It's your system. The Ultimate Wave Kit is the complete 360 wave starter kit built to give you exactly what's missing: structure, moisture, and hold working together as one system.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eGetting 360 waves requires more than just brushing. It requires clean hair that's properly moisturized and a hold product that locks your pattern in place while you train. Most wavers are doing two of the three right. The Ultimate Wave Kit makes sure you're doing all three.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhat's Included: The Ultimate Wave Kit includes our Invigorating \u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/shampoo-invigorating-cleanser\" target=\"_self\" title=\"Shampoo\"\u003eShampoo\u003c\/a\u003e, Invigorating Conditioner, \u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/daily-hydrator-styling-creme\" target=\"_self\" title=\"Daily Moisturizer\"\u003eDaily Hydrator Styling Crème\u003c\/a\u003e, Sleek Water Pomade, and our Medium Curved Wave Brush — every tool and product you need to build and maintain deep, defined 360 waves from day one.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe 4-Part System: Clean with our cooling mint shampoo. Condition to replenish moisture after every wash. Moisturize daily with the Daily Hydrator to keep your wave pattern hydrated between wash days. Style and Hold with Sleek Water Pomade to lock your pattern in place while you brush and durag.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Brush That Makes the Difference: The kit includes our Medium Curved Wave Brush — designed with a contoured bamboo handle that fits the shape of your head for even pressure and better wave compression with every stroke.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Wash days (2-3x per week): Shampoo → Condition → Daily Hydrator → brush in wave pattern → durag. Daily: Apply Daily Hydrator and\/or Sleek Water Pomade → brush → durag for 20-30 minutes. Consistency builds waves. The kit gives you everything you need to be consistent.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eKey Benefits: Complete 360 wave starter kit — everything in one bundle. Includes shampoo, conditioner, daily moisturizer, pomade, and wave brush. Built for men starting their wave journey or resetting their routine. Cooling mint formula soothes scalp and supports healthy hair growth. Medium curved wave brush for even compression.\u003c\/span\u003e\u003c\/h4\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"Frederick Benjamin","offers":[{"title":"Hybrid Soft | Medium Bristle","offer_id":37369851838643,"sku":"100243","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/UltimateWaveKitfor360Wavescopy.jpg?v=1778060119"},{"product_id":"the-waver-kit-2","title":"The Hair Care Daily Moisture \u0026 Style Bundle","description":"\u003cp\u003eKeep you Scalp Hydrated, Hair Soft and always in Style with this bundle! \u003c\/p\u003e\n\u003cp\u003eIncludes: Brush, Daily Hydrator and Sleek Water \u003c\/p\u003e\n\u003cp\u003eUse our best-selling Daily Hydrator moisturize your hair, grease-free Sleek Water Pomade for shine and hold and our 100% boar bristle soft - medium hybrid bamboo brush to lock in your wave pattern. It's the combo you need to get deep, defined 360 waves.\u003c\/p\u003e\n\u003cp\u003eInfused with active natural oils including spearmint, nettle and clove to promote a healthy scalp and hair growth. Free of sulfates, petrolatum and mineral oil.\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":41007428436147,"sku":"100228","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/360-Wave-Check-Starter-Kit.jpg?v=1778060134"},{"product_id":"crown-control-forming-creme","title":"Crown Control - Curl and Twist Cream","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe best curl cream for black men does three things well: defines without crunching, holds without flaking, and nourishes while it styles. Crown Control does all three — and does them better than anything else in your cabinet.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThis lightweight cream styler was built for men with natural curls, coils, twists, and locs who are tired of choosing between hold and health. Gel hold with a cream finish. Definition without the white cast. Moisture without the grease. Crown Control is how you get your style looking right without sacrificing your hair's health.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHold like a Gel, Finishes like a Cream: Most curl creams are soft but weak. Most gels are strong but drying. Crown Control sits exactly in between — delivering the definition and hold of a gel with the soft, touchable finish of a cream. Your curls stay defined through humidity, movement, and a full day of wear without turning crunchy or losing shape.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eNon-Flaking Formula: Crown Control's formula was specifically developed to deliver strong hold without the flaking that makes most gel-based products unwearable for men. Matte finish, zero white cast, no compromise.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eNatural Oils for Hair Health: Crown Control incorporates hair-healthy active natural oils that work while your style holds. These oils help moisturize the hair shaft, support scalp health, and make hair appear thicker and fuller over time.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Apply to wet to damp hair. Work through with your fingers, defining your curl pattern as you go. For twists, apply before twisting each section. For locs, apply to the root and length to moisturize and define. Allow to air dry or diffuse for best results.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Curl cream for black men with gel-level hold and cream-soft finish. Matte, non-flaking formula. Defines curls, twists, and locs in one product. Active natural oils moisturize and thicken hair while you style. Lightweight formula won't weigh down your curl pattern.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Buy 1 for $17.95","offer_id":45349339693235,"sku":"100223","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Buy 2 for $33 (Save 10%)","offer_id":45349339726003,"sku":"100224","price":33.0,"currency_code":"USD","in_stock":true},{"title":"Buy 3 for $45 (Save 15%)","offer_id":45349339758771,"sku":"100225","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/best-hair-styler-for-curly-hair.jpg?v=1778060153"},{"product_id":"360-wave-brush-medium-curved-palmed","title":"360 Wave Brush - Soft, Curved \u0026 Palmed","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e360 Waves are not made overnight, but they \u003c\/span\u003e\u003cspan\u003ejust got easier to achieve thanks to our Soft bristle brush\u003c\/span\u003e\u003cspan\u003e. This curved brush, contours to the head for better grip, pull and coverage for better wave results.\u003c\/span\u003e\u003cspan\u003e This brush also works well for beard care at every length.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures \u0026amp; Benefits: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBamboo Handle - 100% sustainable wood \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to Use: \u003c\/strong\u003e Work in product in either damp or dry hair. Brush into the desired style or wave pattern. Repeat as many times\u003c\/span\u003e\u003cspan\u003e as needed\u003c\/span\u003e\u003cspan\u003e to achieve your final \u003c\/span\u003e\u003cspan\u003el\u003c\/span\u003e\u003cspan\u003eook. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"a-text-bold\"\u003e\u003cspan class=\"a-text-bold\"\u003eOur brushes are made with extra bristles so when you start to use your brush and bristles start to shed slightly don't be alarmed.  \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eThe bristles will stop shedding after 3 weeks.  \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":32142998634561,"sku":"100235","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/360_Wave_Brush_1.jpg?v=1778060109"},{"product_id":"curl-kit-coils","title":"The Curly Hair Kit","description":"\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eThis curl kit for black men helps keep curls soft, defined, and full of moisture. It brings together a curated regimen made for textured hair that needs lasting hydration.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eStart with our best-selling cooling mint shampoo and conditioner duo. They cleanse without stripping and help refresh the scalp while supporting softer, healthier-looking hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eThen style with Daily Hydrator Styling Crème and Crown Control Forming Creme. Together, they help lock in moisture and deliver all-day hold without the crunch.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eDesigned as a natural hair kit for men, this regimen works well for coils, curls, and waves. It is a simple way to care for dry hair while keeping your style defined.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eUse this coil care bundle as part of your regular routine when your hair feels dry, dull, or hard to manage. The formulas are made to support softness, hydration, and touchable hold.\u003c\/p\u003e\n\u003ch6 data-mce-fragment=\"1\" class=\"p1\"\u003eFeatures \u0026amp; Benefits of This curl kit for black men\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003eSpearmint Oil - Invigorates the scalp\u003c\/li\u003e\n\u003cli\u003eClove Oil - Stimulates blood flow\u003c\/li\u003e\n\u003cli\u003eNettle Oil - Promotes hair growth\u003c\/li\u003e\n\u003cli\u003eHemp Seed Oil - Adds hydration\u003c\/li\u003e\n\u003cli\u003ePetroleum \u0026amp; Mineral Oil Free - Minimizes product build-up\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eThis textured hair kit fits easily into a daily wash-and-style routine. Apply on wet or damp hair to help curls stay soft, controlled, and easy to shape.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eIf you are looking for curl products black men can use without heavy buildup, this set keeps the routine streamlined. It supports moisture retention and definition in one regimen.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eAs a curl defining kit men can use day after day, it helps maintain a polished look without stiffness. The curl kit for black men also makes it easier to keep hair moisturized between washes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eFor anyone building a dependable routine, this curl kit for black men brings cleansing, hydration, and hold into one complete system.\u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":32177585651777,"sku":"100238","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/hair-products-to-soften-black-men-haircopy.jpg?v=1778060166"},{"product_id":"copy-of-the-regimen-hair-care","title":"The Regimen - Hair Care with Medium Brush","description":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"644ff8f2fb7f9000dc8cf562\" data-shogun-site-id=\"c205ae8b-890d-499d-9547-80c258342c9e\" data-shogun-page-id=\"644ff8f2fb7f9000dc8cf562\" data-shogun-page-version-id=\"644ff8f2fb7f9000dc8cf561\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"644ff8f2fb7f9000dc8cf563\" data-region=\"main\"\u003e\n  \n\n\u003cdiv id=\"s-ec889c77-530a-432a-b341-2fcc05cf04d8\" class=\"shg-c  \"\u003e\n  \u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e1 # BEST SELLER! \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eIt’s a wrap for your dry hair and itchy scalp. Our best-selling, three-step routine includes an invigorating shampoo and conditioner duo both formulated with cooling mint to soothe irritation upon application. Finish with a dime-sized amount of our Daily Hydrator Styling Crème, a light-weight, grease-free moisturizer that means business (not bullsh*t.)\u003c\/p\u003e\n\u003ch6 data-mce-fragment=\"1\" class=\"p2\"\u003eFeatures \u0026amp; Benefits\u003cbr\u003e\n\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003eSpearmint Oil - Invigorates the scalp\u003c\/li\u003e\n\u003cli\u003eClove Oil - Stimulates blood flow\u003c\/li\u003e\n\u003cli\u003eNettle Oil - Promotes hair growth\u003c\/li\u003e\n\u003cli\u003eHemp Seed Oil - Adds hydration\u003c\/li\u003e\n\u003cli\u003ePetroleum \u0026amp; Mineral Oil Free - Minimizes product build-up\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003col\u003e\u003c\/ol\u003e\n\n\u003c\/div\u003e\n\n\n  \n\u003c\/div\u003e\n","brand":"shop.frederickbenjamin.com","offers":[{"title":"Default Title","offer_id":45272870322355,"sku":"100250","price":77.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/fbg-adr-11272240776_651b7c79-6689-4edc-9bbf-74a3dde81371.jpg?v=1778060213"},{"product_id":"copy-of-shampoo-conditioner-duo","title":"Shampoo \u0026 Conditioner Duo","description":"\u003cp\u003eElevate your hair care routine with our Shampoo \u0026amp; Conditioner Duo—a perfectly paired set designed to cleanse, nourish, and restore. This complementary pairing works in harmony to remove impurities while locking in moisture and shine. Ideal for daily use, the duo delivers professional-grade results that keep your hair looking and feeling its best. Experience the difference of a complete, coordinated system. If you'd like me to refine this further, you can share the individual product descriptions from your shampoo and conditioner items, and I'll merge the key benefits and features into cohesive bundle copy.\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":42643461210291,"sku":"100256","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/BEstshampooandconditionerfor360waves.jpg?v=1778060229"},{"product_id":"wave-shampoo-brush-textured-hair-men","title":"Shampoo Brush | Detangle, Train \u0026 Wave Up","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMade for the Routine. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe flexible, cone-shaped bristles are designed to move through natural and textured hair the same way your wave brush does — following the grain, not fighting it. That means you can shampoo, condition, and massage your scalp without losing the wave pattern you've been working to lock in.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHow to use it:\u003c\/strong\u003e Apply shampoo → brush in your natural wave direction → rinse. Apply conditioner → work through with the brush → let it sit → rinse. Durag up immediately after and you're good.\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":45331465076915,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/Sleekhairbrushesinreflectivedesign.png?v=1778060238"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/collections\/bba8fddfdb680950f1924e5383924e8f.jpg?v=1685566612","url":"https:\/\/shop.frederickbenjamin.com\/collections\/hair-care.oembed?page=3","provider":"Frederick Benjamin","version":"1.0","type":"link"}