{"title":"Hair","description":"\u003cp\u003eRefresh, hydrate and soothe your hair and scalp for style that lasts all day.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"shampoo-invigorating-cleanser","title":"Shampoo - Invigorating Cleanser","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eIf you're serious about your hair and 360 waves, your shampoo has to work as hard as you do. Our Invigorating Cleanser is the best shampoo for 360 waves because it's built to cleanse without compromise — removing buildup and impurities on the scalp hair while keeping your hair's natural moisture exactly where it belongs.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe moment it hits your scalp, you'll feel the difference. A cooling mint tingle signals that our active natural spearmint oil formula is doing its job — exfoliating dead skin cells, clearing clogged follicles, and soothing irritation at the root. For men dealing with a dry, itchy, or flaky scalp, this is the reset your routine has been missing.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhy It Works for Waves: Most shampoos strip your hair, leaving it brittle and hard to train. Ours doesn't. The gentle, sulfate free formula removes what doesn't belong — product buildup, excess sebum, environmental residue — without disrupting the moisture balance your wave pattern depends on. Clean hair, properly moisturized, lays better. Brushes better. Waves deeper.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eFormulated for Textured Hair: This shampoo was built with Black men's hair in mind. Textured, coarse, and coiled hair requires a different approach than what most mainstream, drug store brands offer. Our formula respects the structure of your hair — keeping the cuticle smooth and the shaft intact so your waves look defined, not dry.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Apply to wet hair and massage into scalp using your fingertips or a \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/wave-shampoo-brush-textured-hair-men\" target=\"_self\" title=\"Shampoo and Scalp Brush\"\u003eshampoo brush\u003c\/a\u003e\u003c\/u\u003e. Work into a light lather and let the cooling mint formula sit for a few minutes before rinsing thoroughly. Use 2-3 times per week or as needed. Follow with our\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/conditioner-360-waves\" target=\"_self\" title=\"Conditioner\"\u003e \u003cu\u003eInvigorating Conditioner\u003c\/u\u003e\u003c\/a\u003e\u003cu\u003e\u003c\/u\u003e for best results.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Deep cleansing formula removes buildup without stripping moisture. Cooling mint soothes dry, irritated scalp on contact. Designed specifically for 360 waves and textured hair. Gentle enough for regular use, strong enough to reset your routine. While great alone, it works better in a full \u003cu\u003eRegimen system\u003c\/u\u003e for maximum wave development.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Buy 1 for $15.95","offer_id":12355696558145,"sku":"100200","price":15.95,"currency_code":"USD","in_stock":true},{"title":"Buy 2 for $28 (Save 10%)","offer_id":45345622098099,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"Buy 3 for $40 (Save 15%)","offer_id":45345622130867,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/best-shampoo-for-black-men.jpg?v=1778059979"},{"product_id":"the-regimen-dry-scalp-care","title":"The Regimen - Hair Care","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Regimen is our number one best seller — and it's not close. This is the 360 wave hair care routine that thousands of men have used to transform their hair from dry, itchy, and stagnant to deep, defined, and progressing. Three products. One system. Real results.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eBuilding a consistent 360 wave hair care routine is what separates wavers who get waves from wavers who develop real depth and pattern. The Regimen gives you exactly that system — a complete wash-and-moisturize routine built specifically for textured hair and 360 wave development.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 1 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/shampoo-invigorating-cleanser\" target=\"_self\" title=\"shampoo\"\u003eInvigorating Shampoo\u003c\/a\u003e:\u003c\/u\u003e Start with a clean slate. Our cooling mint shampoo clears buildup, soothes your scalp, and prepares your hair to receive moisture. It's gentle enough for regular use but effective enough to remove everything that's been sitting on your scalp and blocking your progress.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 2 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/conditioner-360-waves\" target=\"_self\" title=\"hair conditioner\"\u003eInvigorating Conditioner\u003c\/a\u003e\u003c\/u\u003e: Don't skip this step. Conditioning after every wash replenishes the moisture your hair needs to stay soft, manageable, and trainable. Our conditioner penetrates the hair shaft with a cooling botanical formula that leaves your hair hydrated — not just coated — and your scalp itch-free.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 3 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/daily-hydrator-styling-creme\" target=\"_self\" title=\"hair cream\"\u003eDaily Hydrator Styling Cream\u003c\/a\u003e\u003c\/u\u003e: The daily driver. Apply every morning to wet or damp hair. Lightweight and grease-free, the Daily Hydrator keeps your waves, curls and hair defined and moisturized between wash days without buildup or residue.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eBuilt for Dry Scalp Relief: If you've been dealing with a dry, itchy, flaky scalp, The Regimen addresses it at every step. The shampoo clears flakes and soothes irritation. The conditioner replenishes moisture at the scalp level. The Daily Hydrator maintains that moisture daily.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Wash days (2-3x per week): Shampoo → Conditioner → Daily Hydrator. Non-wash days: Daily Hydrator only, applied to wet to damp hair. \u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Complete Dry Scalp and hair routine in three steps. #1 best-selling system on Frederick Benjamin. Formulated for textured hair and dry scalp relief. Cooling mint formula soothes scalp irritation at every step. Grease-free, lightweight products with no buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Default Title","offer_id":45272883364019,"sku":"100203","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/how-to-get-curly-hair-black-malecopy.jpg?v=1776312980"},{"product_id":"daily-hydrator-styling-creme","title":"Daily Moisturizer for 360 Waves | Frederick Benjamin","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThis is the product our customers reorder most — and for good reason. The Daily Hydrator Styling Crème is our best-selling daily moisturizer for 360 waves because it solves the single biggest problem wavers face between wash days: keeping hair hydrated, soft, and defined without grease, flaking, or buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eApply it daily. That's the whole routine. A small amount worked through wet hair delivers instant moisture, a light cooling sensation, and a soft hold that keeps your wave pattern intact from morning through night. No white residue. No greasy hands. No helmet head. Just clean, defined waves that stay looking right. Allow hair to air dry for best results. \u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eGrease-Free Formula, Finally: Old-school hair grease and wave grease had one job and created three problems: greasy hands, clogged follicles, and buildup that stalled wave development. The Daily Hydrator is the modern answer — a lightweight cream formula that moisturizes and holds without any of the drawbacks. Your scalp breathes. Your waves breathe. Your hair grows healthier.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Cooling Difference: The gentle cooling tingle you feel on application is our active botanical blend of spearmint oil at work, delivering relief to a dry, itchy scalp while hydrating each strand from root to tip. It's the kind of detail that tells you this product was built by people who understand textured hair.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWorks as a Leave-In: The Daily Hydrator doubles as a leave-in conditioner for days when you're not washing. Apply to damp or dry hair, brush your wave pattern in, and throw on your durag. That's the routine that keeps your waves progressing between wash days.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Apply a small amount to damp or dry hair daily. Work through hair evenly with your fingers, then \u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/hair-brush\" target=\"_self\" title=\"360 wave brush\"\u003ebrush your wave pattern\u003c\/a\u003e in. Apply durag for 20-30 minutes or overnight for maximum wave compression and definition.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Best-selling daily moisturizer for 360 waves. Lightweight, grease-free formula with no white residue or buildup. Cooling botanical blend soothes dry, itchy scalp. Works as a leave-in conditioner between wash days. Keeps wave pattern defined and hydrated every day.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Buy 1 for $15.95","offer_id":42573469057203,"sku":"100202","price":15.95,"currency_code":"USD","in_stock":false},{"title":"Buy 2 for $28 (Save 10%)","offer_id":42573469089971,"sku":"100254","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Buy 3 for $40 (Save 15%)","offer_id":42573469122739,"sku":"100255","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/hair-products-for-black-men.jpg?v=1778059990"},{"product_id":"sleek-water-pomade","title":"Sleek Water Pomade","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eMost pomades make you choose — hold or moisture, waves or curls, shine or softness. Sleek Water Pomade doesn't make you choose. Our water-based wave pomade is the most versatile styling product we make, built to perform across wave patterns, curl types, and styling preferences without compromise.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThis formula hits different. Lightweight enough to apply without weighing your hair down, yet strong enough to lock your wave and curl pattern in place throughout the day. It finishes with a soft-to-the-touch, medium-to-strong hold that gives your waves definition and shine without that stiff, crunchy feeling that kills the look.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhy Water-Based Wins: Oil-based pomades and old-school wave grease do one thing well and several things poorly. They build up. They clog follicles. They're hard to wash out. And they don't moisturize — they coat. Sleek Water is different. Water-based means it rinses clean, doesn't block hair growth, and actually works with your hair's moisture instead of sitting on top of it.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eTwo Styles, One Product: Use it to lock your 360 wave pattern in place with defined, high-shine waves. Or apply it to curl and define your coils with a soft, creamy finish. The same formula behaves differently depending on how you apply it — brush it in for waves, scrunch it up for curls.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eNo Buildup, No Residue: Because it's water-based, Sleek Water washes out completely with your regular \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/shampoo-invigorating-cleanser\" target=\"_self\" title=\"Shampoo\"\u003eshampoo\u003c\/a\u003e\u003c\/u\u003e. Your scalp stays clean, your follicles stay clear, and your wave development stays on track.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/span\u003e For waves: Apply a small amount to damp or dry hair, brush in your wave pattern, and durag for 20-30 minutes. For curls: Apply to damp to dry hair and scrunch in. Reapply as needed throughout the day without buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/span\u003e Water-based wave pomade with medium-to-strong hold. Works for 360 waves AND natural curls. Soft, non-greasy finish with no crunch or stiffness. Washes out completely — zero buildup between wash days. Lightweight formula that won't weigh down your wave pattern.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003ch6 class=\"p1\"\u003e\u003c\/h6\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Buy 1 for $17.95","offer_id":45349305778355,"sku":"100210","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Buy 2 for $33 (Save 10%)","offer_id":45349305811123,"sku":"100211","price":33.0,"currency_code":"USD","in_stock":true},{"title":"Buy 3 for $46 (Save 15%)","offer_id":45349305843891,"sku":"100212","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/mens-water-based-pomade.jpg?v=1778060002"},{"product_id":"conditioner-360-waves","title":"Conditioner - Invigorating Moisturizer","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThis conditioner for 360 waves is the step that separates wavers who plateau from wavers who progress. Our Invigorating Moisturizer restores your hair while also addressing your scalp, making it a strong choice for anyone serious about healthy wave development.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe cooling tingle you feel on application isn't just a sensation. It's natural oils activating and penetrating the scalp and hair shaft to replenish what washing removes. The result is soft, manageable hair that lays flat, brushes smooth, and is ready to be trained. No residue. No greasiness. Just properly conditioned hair that supports progress.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eBuilt for Coarse, Textured Hair: Coarse hair has a tighter cuticle structure that makes moisture harder to absorb and easier to lose. This lightweight, penetrating formula works with textured hair's natural structure to deliver hydration where it counts. If you're looking for a moisturizing conditioner textured hair can respond to quickly, you'll notice easier detangling, better softness, and improved pattern retention between washes.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eScalp Health Matters: Your wave pattern starts at the root. If your scalp is dry, inflamed, or flaky, your waves suffer. This conditioner for dry scalp supports both scalp comfort and hair restoration at the same time, leaving you with a flake-free, itch-free scalp and hair that's primed for wave development. It also works well as a conditioner for black men who want moisture without buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: After shampooing, apply generously to wet hair from root to tip. Leave on for 2-3 minutes to allow full penetration. Rinse thoroughly. For deeper conditioning, leave on for up to 5 minutes before rinsing. Use every time you shampoo. Follow with Daily Hydrator Styling Crème for a complete moisture routine. As a wave conditioner men can use regularly, it fits easily into a consistent wash-day regimen.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Conditioner for 360 waves performance starts with deep hydration and scalp support. The instant cooling sensation signals scalp and hair penetration. It helps eliminate dryness, itch, and flaking at the scalp level. The lightweight formula won't weigh down your wave pattern. It detangles and softens coarse, textured hair, making it a best conditioner for coarse hair option for wash day. It also pairs perfectly with Invigorating Shampoo for the full routine. For anyone comparing a conditioner for 360 waves, this one is built to support softness, manageability, and steady progress.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Buy 1 for $15.95","offer_id":45345626751155,"sku":null,"price":15.95,"currency_code":"USD","in_stock":true},{"title":"Buy 2 for $28 (Save 10%)","offer_id":45345626783923,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"Buy 3 for $40 (Save 15%)","offer_id":45345626816691,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/best-conditioner-forblack-men-hair.jpg?v=1778060016"},{"product_id":"twist-sponge-brush","title":"Hair Twist Sponge Double Sided","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA new look, a new style, a new you. Our Twist Sponge Brush is what you need for your seasonal hair switch up. Easy grip designed to define, twist, or loc your hair into your desired style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use: \u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eUsing gentle, circular motions rub the sponge (without pressing) into a section of your hair for one to five minutes before moving on to another. Here’s the key — make sure to twist only in one direction. Why? Your hair will look uniform, and  you won’t “undo” your style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBrush Type may vary\u003c\/p\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Default Title","offer_id":12988459331,"sku":"100245","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/twist-sponge-double-side-to-twist-hair-dread-fro-curling-curling.jpg?v=1778060026"},{"product_id":"twist-curls-kit","title":"The Sponge Twist Kit","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eGetting clean, defined sponge twists shouldn't require a cabinet full of products you have to figure out yourself. The Sponge Twist Kit puts everything you need in one place — a complete sponge twist kit for natural hair that goes from wash day to finished style without the guesswork.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThis kit was built for men who wear their natural texture with intention. Whether you're doing two-strand twists, sponge twists, or maintaining your locs, this system gives you the moisture foundation and styling tools to make it happen — every time, with consistent results.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhat's Included: The Sponge Twist Kit includes our Invigorating Shampoo, Invigorating Conditioner, Daily Hydrator Styling Crème, Sleek Water Pomade, and our Double-Sided Hair Twist Sponge — everything from wash to finished style in one complete kit.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStart Clean, Stay Moisturized: The cooling mint shampoo clears buildup and primes your scalp, while the conditioner replenishes moisture and detangles before styling. Starting with properly moisturized, detangled hair is what makes the difference between twists that look polished and twists that look like an afterthought.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Twist Sponge That Does the Work: Our Double-Sided Hair Twist Sponge is designed for men — easy grip, durable, and built to create clean, consistent twists fast. One side creates tighter, more defined coils. The other side creates looser, more voluminous twists.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Wash day: Shampoo → Condition → towel dry to damp. Apply Daily Hydrator evenly, then apply Sleek Water Pomade section by section. Use twist sponge in small circular motions across your hair for defined twists and coils. Allow hair to air dry or diffuse.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Complete sponge twist kit for natural hair. Includes twist sponge, shampoo, conditioner, moisturizer, and pomade. Cooling mint formula cleanses and conditions without stripping moisture. Double-sided sponge creates tight coils or looser twists. Lightweight products for defined twists without heaviness or buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":20066244099,"sku":"100206","price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/natural-hair-sponge-brush-hair-kit-for-sponge-curlcopy.jpg?v=1778060037"},{"product_id":"razor-bumps-treatment","title":"Razor Bump Treatment for Black Men | Bump Clear | Frederick Benjamin","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eRazor bumps are not inevitable — they're a solvable problem. Bump Clear is a razor bump treatment for Black men that works on contact to soothe post-shave irritation, treat existing bumps, and prevent new ones from forming. No alcohol. No sting. No excuses.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003ePseudofolliculitis barbae — the clinical name for razor bumps — affects a disproportionate number of Black men due to the combination of coarser, curlier beard hair that's more likely to curl back into the skin after cutting, and the skin sensitivity that makes that ingrown hair inflame into a painful, visible bump.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003ePost-Shave — Immediate Relief: Apply Bump Clear immediately after shaving while your skin is still damp. The alcohol-free formula absorbs quickly and goes to work on contact — reducing redness and inflammation and creating a protective environment that prevents fresh-cut hair from curling back into the skin.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eDaily — Ongoing Treatment: Bump Clear isn't just a post-shave product. Apply daily between shaves to treat existing bumps and maintain the skin condition that keeps new ones from developing. Regular daily application dramatically reduces bump severity and frequency over time.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eAlcohol-Free Formula: Traditional aftershaves use alcohol as the primary active — and alcohol dries out skin aggressively, which compromises the skin barrier and makes razor bumps worse. Bump Clear's alcohol-free formula soothes without drying, treats without stripping.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: After shaving: Apply to the shaved area while skin is still damp. Allow to absorb fully — do not rinse off. Between shaves: Apply daily to shaved areas as a bump treatment and prevention routine.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Razor bump treatment for Black men — alcohol-free, sting-free formula. Soothes post-shave irritation on contact. Treats existing razor bumps and prevents new ingrown hairs. Works as a daily treatment between shaves. Specifically formulated for pseudofolliculitis barbae in Black men.\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Buy 1 for $20","offer_id":45349300469939,"sku":"100242","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Buy 2 for $36 (Save 10%)","offer_id":45349300502707,"sku":"100243","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Buy 3 for $51 (Save 15%)","offer_id":45349300535475,"sku":"100244","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/BumpClearFront.jpg?v=1778060051"},{"product_id":"hydro-glaze-cooling-shave-gel","title":"Hydro-Glaze Cooling Aloe Shave Gel","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eTraditional shaving foam hides your face — and when you can't see where you're shaving, you make mistakes. Hydro-Glaze Cooling Aloe Shave Gel is a low-to-no-foam shave gel for sensitive skin that keeps your shaving surface visible, your razor gliding smoothly, and your skin protected from the irritation that most men with coarser, curlier beard hair deal with every time they shave.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe formula was built around one primary insight: men with sensitive skin and coarser beard hair need more surface protection and less friction — not more foam.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eClear Formula, Cleaner Shave: The low-to-no-foam formula stays transparent throughout your shave. You can see your beard, your skin, and the exact path of your razor at all times — which means cleaner lines, fewer missed spots, and none of the guessing that causes nicks and over-shaving.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eCooling Aloe for Sensitive Skin: Our cooling aloe formula actively hydrates the skin during shaving — reducing the micro-trauma that conventional shave products ignore. The result is skin that feels noticeably calmer and less reactive after shaving.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eBuilt for Coarser Beard Hair: Coarser hair resists the blade, which causes tugging, which causes irritation and ingrown hairs. Hydro-Glaze's cushioned formula reduces that friction dramatically, allowing even coarser hair to be cut cleanly with less blade pressure.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Apply to damp skin after pre-shave preparation (Easy Primer recommended). Spread evenly and shave with the grain using a sharp, clean blade. Rinse thoroughly. Follow with Bump Clear Post-Shave Treatment.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Clear, low-to-no-foam shave gel for sensitive skin and coarser beard hair. Cooling aloe formula hydrates and protects during shaving. Transparent formula keeps shaving surface visible. Reduces friction and blade drag. Designed for men who shave facial hair, mustaches, and goatees.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA low-to-foam-free, shave gel is what every man —with or without sensitive skin— needs when detailing his mustache or goatee.\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003eAccompanied with \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ean uplifting \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ecitrus scent, this formula \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eallows the razor to \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eglide over those targeted areas for a pain-free and precise shave. Trust us: your skin will thank you later!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFeatures \u0026amp; Benefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan style=\"font-weight: 400;\"\u003eAloe Extract - Heals and moisturizes skin.\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-weight: 400;\"\u003eWitch Hazel - Cleanses and soothes inflammation\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e \u003c\/span\u003eMassage a dime size of gel onto the skin evenly over the shaving area until a glaze appears over the area to be shaved. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWater (aqua), Glycerin, Hamamelis Virginiana (Witch Hazel) Extract, PPG-Buteth-26\/PG-40 Hydrogenated Castor Oil, Polyquaternium-37, DmDm Hydantoin, Aloe Vera Gel, Fragrance Oil, Menthol\u003c\/p\u003e\n\u003ch6\u003e\u003c\/h6\u003e","brand":"Frederick Benjamin","offers":[{"title":"Buy 1 for $20","offer_id":45349334941875,"sku":"100241","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Buy 2 for $36 (Save 10%)","offer_id":45349334974643,"sku":"100242","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Buy 3 for $51 (Save 15%)","offer_id":45349335007411,"sku":"100243","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/FB1_c2b834bd-f74a-48ca-af1b-97e74e05ed6d.jpg?v=1778060069"},{"product_id":"gift-card","title":"Frederick Benjamin Gift Card","description":"\u003cp\u003eShopping for someone else but not sure what to give them?\nGive them the gift of choice with a Frederick Benjamin gift card.\u003c\/p\u003e\n\n\u003cp\u003eGift cards are delivered by email and contain instructions to redeem them at checkout.\nOur gift cards have no additional processing fees.\u003c\/p\u003e\n","brand":"Frederick Benjamin","offers":[{"title":"$25.00","offer_id":650237018126,"sku":"","price":25.0,"currency_code":"USD","in_stock":true},{"title":"$50.00","offer_id":650237050894,"sku":"","price":50.0,"currency_code":"USD","in_stock":true},{"title":"$75.00","offer_id":650237083662,"sku":"","price":75.0,"currency_code":"USD","in_stock":true},{"title":"$100.00","offer_id":650237116430,"sku":"","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/GIFTCARD.jpg?v=1778060095"},{"product_id":"the-traveler-dopp-kit","title":"The Traveler : Dopp Kit","description":"\u003cp\u003eLimited Edition Dopp Kit by Frederick Benjamin \u003c\/p\u003e\n\u003cp\u003eEnjoy this limited edition, waterproof tri-fold nylon dopp kit that is sure to carry everything the road warrior needs to look their best!  \u003c\/p\u003e\n\u003cp\u003eFeaturing 4 different zippered compartments to keep your grooming implements in place, two elastic pockets to hold your shampoo and conditioner bottles and a hanger for easy access to it all it!  No tear material so it's built to last!\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":8813085786177,"sku":"100222","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/fbg-bag-adr-043022-360copy.jpg?v=1778060100"},{"product_id":"hair-brush","title":"360 Wave Brush — Medium Curved \u0026 Palmed | Frederick Benjamin","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eYour wave pattern is only as good as the brush you use to build it. Our 360 Wave Brush in Medium is built for serious wavers — the ones who understand that daily brushing technique, proper compression, and the right tool are what separate deep, defined waves from waves that never quite get there.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe medium 360 wave brush is designed from the ground up for men with textured hair. Every detail — the bristle density, the bristle length, the curve of the handle, the palm design — was engineered to maximize wave compression and give you better results with less effort per session.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eCurved for Your Head: Most brushes are flat. Your head isn't. Our curved bamboo handle is designed to contour naturally to the shape of your head, which means every stroke delivers even pressure across your wave pattern instead of just hitting the top and missing the crown, sides, and nape.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eMedium Bristles for Daily Training: Medium bristle density is the sweet spot for most wavers — firm enough to lay your pattern flat and train the hair shaft, soft enough to use daily without excessive scalp irritation.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eSustainable Bamboo Handle: The handle is crafted from sustainable bamboo — naturally antimicrobial, lightweight, and built to last.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Brush in the direction of your wave pattern, starting from the crown and working outward toward the edges. Use daily, ideally on damp hair after applying Daily Hydrator or Sleek Water Pomade. Brush for 10-15 minutes per session, then durag for 20-30 minutes.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Curved bamboo handle contours to your head for even wave compression. Medium bristle density for daily wave training. Sustainable bamboo construction. Designed specifically for 360 waves and textured hair. Pairs with the full Frederick Benjamin wave routine.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Medium","offer_id":45350999818419,"sku":"100264","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Soft","offer_id":45350999851187,"sku":"100265","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/360_Wave_Brush_1.jpg?v=1778060109"},{"product_id":"the-waver-kit-1","title":"The Ultimate Wave Kit","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStop guessing. Start building. If you've been stuck at ripples — brushing daily and still not seeing the depth and definition you're after — the problem isn't your effort. It's your system. The Ultimate Wave Kit is the complete 360 wave starter kit built to give you exactly what's missing: structure, moisture, and hold working together as one system.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eGetting 360 waves requires more than just brushing. It requires clean hair that's properly moisturized and a hold product that locks your pattern in place while you train. Most wavers are doing two of the three right. The Ultimate Wave Kit makes sure you're doing all three.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhat's Included: The Ultimate Wave Kit includes our Invigorating \u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/shampoo-invigorating-cleanser\" target=\"_self\" title=\"Shampoo\"\u003eShampoo\u003c\/a\u003e, Invigorating Conditioner, \u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/daily-hydrator-styling-creme\" target=\"_self\" title=\"Daily Moisturizer\"\u003eDaily Hydrator Styling Crème\u003c\/a\u003e, Sleek Water Pomade, and our Medium Curved Wave Brush — every tool and product you need to build and maintain deep, defined 360 waves from day one.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe 4-Part System: Clean with our cooling mint shampoo. Condition to replenish moisture after every wash. Moisturize daily with the Daily Hydrator to keep your wave pattern hydrated between wash days. Style and Hold with Sleek Water Pomade to lock your pattern in place while you brush and durag.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Brush That Makes the Difference: The kit includes our Medium Curved Wave Brush — designed with a contoured bamboo handle that fits the shape of your head for even pressure and better wave compression with every stroke.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Wash days (2-3x per week): Shampoo → Condition → Daily Hydrator → brush in wave pattern → durag. Daily: Apply Daily Hydrator and\/or Sleek Water Pomade → brush → durag for 20-30 minutes. Consistency builds waves. The kit gives you everything you need to be consistent.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eKey Benefits: Complete 360 wave starter kit — everything in one bundle. Includes shampoo, conditioner, daily moisturizer, pomade, and wave brush. Built for men starting their wave journey or resetting their routine. Cooling mint formula soothes scalp and supports healthy hair growth. Medium curved wave brush for even compression.\u003c\/span\u003e\u003c\/h4\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"Frederick Benjamin","offers":[{"title":"Hybrid Soft | Medium Bristle","offer_id":37369851838643,"sku":"100243","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/UltimateWaveKitfor360Wavescopy.jpg?v=1778060119"},{"product_id":"the-waver-kit-2","title":"Daily Moisture \u0026 Style Bundle for Waves | Frederick Benjamin","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eYour daily routine shouldn't require a full wash day. The Hair Care Daily Moisture \u0026amp; Style Bundle is built for the days between washes — a streamlined daily hair moisture and style bundle for men that keeps your scalp hydrated, your wave pattern defined, and your hair looking right without the full routine.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThree products. The ones you reach for every single day. The Daily Hydrator, Sleek Water Pomade, and Medium Curved Wave Brush are the core of any consistent wave maintenance routine.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eDaily Hydrator — Your Daily Foundation: Apply every morning to wet or damp hair. Lightweight, grease-free, and instantly moisturizing, the Daily Hydrator reactivates your wave pattern and keeps your scalp from drying out between washes.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eSleek Water Pomade — Hold and Definition: Layer Sleek Water Pomade over your Daily Hydrator for added definition and hold. The water-based formula adds medium-to-strong hold and a soft, non-greasy shine — keeping your wave pattern locked in place through the day without buildup or crunch.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eMedium Curved Wave Brush — Compression on Demand: After moisturizing and styling, brush your wave pattern in with our Medium Curved Wave Brush. The curved bamboo handle contours to your head for even pressure and better compression with every stroke.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Apply Daily Hydrator to wet or damp hair. Apply a small amount of Sleek Water Pomade and distribute evenly. Brush wave pattern in with Medium Curved Wave Brush for 10-15 minutes. Apply durag for 20-30 minutes for compression. Repeat daily.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Daily hair moisture and style bundle for men with waves. Includes Daily Hydrator, Sleek Water Pomade, and Medium Wave Brush. Complete daily routine in three products. Grease-free, lightweight formula with no buildup between wash days. Curved wave brush for even head compression.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":41007428436147,"sku":"100228","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/360-Wave-Check-Starter-Kit.jpg?v=1778060134"},{"product_id":"crown-control-forming-creme","title":"Crown Control - Curl and Twist Cream","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe best curl cream for black men does three things well: defines without crunching, holds without flaking, and nourishes while it styles. Crown Control does all three — and does them better than anything else in your cabinet.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThis lightweight cream styler was built for men with natural curls, coils, twists, and locs who are tired of choosing between hold and health. Gel hold with a cream finish. Definition without the white cast. Moisture without the grease. Crown Control is how you get your style looking right without sacrificing your hair's health.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHold like a Gel, Finishes like a Cream: Most curl creams are soft but weak. Most gels are strong but drying. Crown Control sits exactly in between — delivering the definition and hold of a gel with the soft, touchable finish of a cream. Your curls stay defined through humidity, movement, and a full day of wear without turning crunchy or losing shape.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eNon-Flaking Formula: Crown Control's formula was specifically developed to deliver strong hold without the flaking that makes most gel-based products unwearable for men. Matte finish, zero white cast, no compromise.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eNatural Oils for Hair Health: Crown Control incorporates hair-healthy active natural oils that work while your style holds. These oils help moisturize the hair shaft, support scalp health, and make hair appear thicker and fuller over time.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Apply to wet to damp hair. Work through with your fingers, defining your curl pattern as you go. For twists, apply before twisting each section. For locs, apply to the root and length to moisturize and define. Allow to air dry or diffuse for best results.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Curl cream for black men with gel-level hold and cream-soft finish. Matte, non-flaking formula. Defines curls, twists, and locs in one product. Active natural oils moisturize and thicken hair while you style. Lightweight formula won't weigh down your curl pattern.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Buy 1 for $17.95","offer_id":45349339693235,"sku":"100223","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Buy 2 for $33 (Save 10%)","offer_id":45349339726003,"sku":"100224","price":33.0,"currency_code":"USD","in_stock":true},{"title":"Buy 3 for $45 (Save 15%)","offer_id":45349339758771,"sku":"100225","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/best-hair-styler-for-curly-hair.jpg?v=1778060153"},{"product_id":"360-wave-brush-medium-curved-palmed","title":"360 Wave Brush - Soft, Curved \u0026 Palmed","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e360 Waves are not made overnight, but they \u003c\/span\u003e\u003cspan\u003ejust got easier to achieve thanks to our Soft bristle brush\u003c\/span\u003e\u003cspan\u003e. This curved brush, contours to the head for better grip, pull and coverage for better wave results.\u003c\/span\u003e\u003cspan\u003e This brush also works well for beard care at every length.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures \u0026amp; Benefits: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBamboo Handle - 100% sustainable wood \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to Use: \u003c\/strong\u003e Work in product in either damp or dry hair. Brush into the desired style or wave pattern. Repeat as many times\u003c\/span\u003e\u003cspan\u003e as needed\u003c\/span\u003e\u003cspan\u003e to achieve your final \u003c\/span\u003e\u003cspan\u003el\u003c\/span\u003e\u003cspan\u003eook. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"a-text-bold\"\u003e\u003cspan class=\"a-text-bold\"\u003eOur brushes are made with extra bristles so when you start to use your brush and bristles start to shed slightly don't be alarmed.  \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eThe bristles will stop shedding after 3 weeks.  \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":32142998634561,"sku":"100235","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/360_Wave_Brush_1.jpg?v=1778060109"},{"product_id":"curl-kit-coils","title":"The Curly Hair Kit","description":"\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eThis curl kit for black men helps keep curls soft, defined, and full of moisture. It brings together a curated regimen made for textured hair that needs lasting hydration.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eStart with our best-selling cooling mint shampoo and conditioner duo. They cleanse without stripping and help refresh the scalp while supporting softer, healthier-looking hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eThen style with Daily Hydrator Styling Crème and Crown Control Forming Creme. Together, they help lock in moisture and deliver all-day hold without the crunch.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eDesigned as a natural hair kit for men, this regimen works well for coils, curls, and waves. It is a simple way to care for dry hair while keeping your style defined.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eUse this coil care bundle as part of your regular routine when your hair feels dry, dull, or hard to manage. The formulas are made to support softness, hydration, and touchable hold.\u003c\/p\u003e\n\u003ch6 data-mce-fragment=\"1\" class=\"p1\"\u003eFeatures \u0026amp; Benefits of This curl kit for black men\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003eSpearmint Oil - Invigorates the scalp\u003c\/li\u003e\n\u003cli\u003eClove Oil - Stimulates blood flow\u003c\/li\u003e\n\u003cli\u003eNettle Oil - Promotes hair growth\u003c\/li\u003e\n\u003cli\u003eHemp Seed Oil - Adds hydration\u003c\/li\u003e\n\u003cli\u003ePetroleum \u0026amp; Mineral Oil Free - Minimizes product build-up\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eThis textured hair kit fits easily into a daily wash-and-style routine. Apply on wet or damp hair to help curls stay soft, controlled, and easy to shape.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eIf you are looking for curl products black men can use without heavy buildup, this set keeps the routine streamlined. It supports moisture retention and definition in one regimen.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eAs a curl defining kit men can use day after day, it helps maintain a polished look without stiffness. The curl kit for black men also makes it easier to keep hair moisturized between washes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eFor anyone building a dependable routine, this curl kit for black men brings cleansing, hydration, and hold into one complete system.\u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":32177585651777,"sku":"100238","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/hair-products-to-soften-black-men-haircopy.jpg?v=1778060166"},{"product_id":"copy-of-the-regimen-hair-care","title":"The Regimen - Hair Care with Medium Brush","description":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"644ff8f2fb7f9000dc8cf562\" data-shogun-site-id=\"c205ae8b-890d-499d-9547-80c258342c9e\" data-shogun-page-id=\"644ff8f2fb7f9000dc8cf562\" data-shogun-page-version-id=\"644ff8f2fb7f9000dc8cf561\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"644ff8f2fb7f9000dc8cf563\" data-region=\"main\"\u003e\n\u003cdiv class=\"shg-c  \"\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eEverything you need for a complete 360 wave routine — including the brush that makes it work. The Regimen with Medium Brush takes our best-selling three-step wave system and pairs it with the tool that brings the whole routine together, giving you a 360 wave kit with brush that covers every step from wash to compression.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Regimen is our most popular product for a reason. It's a proven, complete wash and moisture routine built specifically for 360 waves and textured hair. The shampoo clears buildup and soothes scalp irritation. The conditioner replenishes moisture and leaves hair soft and trainable. The Daily Hydrator maintains that moisture daily for consistent wave definition between wash days.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Brush That Completes the Routine: Our Medium Curved Wave Brush is designed specifically for 360 wave development. The curved bamboo handle contours to the natural shape of your head, delivering even pressure across your entire wave pattern. Medium bristle density gives you the firmness needed to lay your pattern flat and compress your waves without excessive scalp irritation.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhy the Brush Matters: A great moisture routine without consistent brushing gets you soft hair. A great brushing routine without moisture gets you brittle, breaking hair. The two work together — and this bundle gives you both. Moisturize daily, brush daily, durag daily. That's the routine.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhat's Included: Invigorating Shampoo, Invigorating Conditioner, Daily Hydrator Styling Crème, and Medium Curved Wave Brush — the complete wash, moisture, and compression system.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Wash days (2-3x per week): Shampoo → Condition → Daily Hydrator → brush in wave pattern → durag for 20-30 minutes. Daily: Apply Daily Hydrator → brush wave pattern → durag. Repeat consistently for wave development and maintenance.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eKey Benefits: Complete 360 wave kit with brush. Includes best-selling Invigorating Shampoo, Conditioner, and Daily Hydrator. Medium Curved Wave Brush contours to \u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Default Title","offer_id":45272870322355,"sku":"100250","price":77.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/fbg-adr-11272240776_651b7c79-6689-4edc-9bbf-74a3dde81371.jpg?v=1778060213"},{"product_id":"copy-of-shampoo-conditioner-duo","title":"Shampoo \u0026 Conditioner Duo","description":"\u003ch3\u003eCleanse. Condition. Refresh.\u003c\/h3\u003e\n\u003cp class=\"gmail-isSelectedEnd\"\u003eGive your scalp the reset it deserves. This minty \u003cstrong\u003eShampoo + Conditioner Duo\u003c\/strong\u003e is made for dry, textured, curly, coily and hard-to-manage hair that needs a deep clean without sacrificing moisture.\u003c\/p\u003e\n\u003cp class=\"gmail-isSelectedEnd\"\u003e\u003cstrong\u003eStep 1: Cleanse\u003c\/strong\u003e\u003cbr\u003eThe sulfate-free shampoo gently washes away buildup while cooling and refreshing the scalp. Mint delivers that signature fresh, tingling sensation, while Clove, Nettle and Hemp Seed Oils help nourish the scalp and leave dry, hard-to-manage hair feeling clean without feeling stripped.\u003c\/p\u003e\n\u003cp class=\"gmail-isSelectedEnd\"\u003e\u003cstrong\u003eStep 2: Condition\u003c\/strong\u003e\u003cbr\u003eFollow with the moisturizing conditioner to replenish hydration, soften strands and restore healthy-looking shine while soothing the scalp. Hair is left softer, smoother and easier to manage.\u003c\/p\u003e\n\u003ch3\u003eWhy Your Hair Will Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses scalp and removes buildup\u003c\/li\u003e\n\u003cli\u003eHelps relieve the look and feel of dry, flaky scalp\u003c\/li\u003e\n\u003cli\u003eRestores moisture, softness and shine\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIdeal for dry, textured, curly, coily and hard-to-manage hair\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eGreat for hair and scalps prone to dryness and buildup\u003c\/li\u003e\n\u003cli\u003eInfused with Mint, Clove, Nettle + Hemp Seed Oils\u003c\/li\u003e\n\u003cli\u003eSulfate-Free + Paraben-Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eFresh scalp. Softer hair. Better wash days.\u003c\/strong\u003e\u003c\/h3\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":42643461210291,"sku":"100256","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/BEstshampooandconditionerfor360waves.jpg?v=1778060229"},{"product_id":"wave-shampoo-brush-textured-hair-men","title":"Shampoo Brush for 360 Waves \u0026 Textured Hair | Frederick Benjamin","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eMost men wash their hair with their hands and leave scalp health, detangling, and wave training as afterthoughts. Our Shampoo Brush is built to change that — turning your wash routine into a three-in-one session that cleanses deeper, detangles easier, and actively trains your wave pattern while you shower.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThis shampoo brush for waves was designed with textured and natural hair in mind. The flexible, cone-shaped bristles are engineered to navigate coils, kinks, and wave patterns without snagging or pulling — moving through your hair the way a wash day tool should.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThree Functions, One Tool: The cone-shaped bristles exfoliate your scalp while distributing shampoo evenly, breaking up product buildup and dead skin. They detangle knots and coils without the breakage that comes from finger-detangling dry hair. And they brush your wave pattern in as you wash — reinforcing the direction of your waves with every stroke.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eScalp Health is Wave Health: Healthy waves start with a healthy scalp. Product buildup, clogged follicles, and dead skin accumulation all slow wave development. The shampoo brush clears all of that with every wash — keeping your scalp clean, your follicles open, and your wave pattern developing on schedule.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eFlexible Bristles for Textured Hair: The flexibility of the bristles matters specifically for textured and coiled hair. Rigid bristles snag and pull. Our flexible cone-shaped design moves with your curl pattern rather than against it.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Apply shampoo to wet hair. Use the brush in circular motions across the scalp to lather, exfoliate, and distribute product evenly. Then brush in the direction of your wave pattern to train while you wash. Rinse thoroughly.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Shampoo brush for waves with flexible cone-shaped bristles. Detangles, exfoliates, and trains wave pattern in one wash session. Stimulates scalp for improved circulation. Designed for textured, coiled, and natural hair. Pairs with Invigorating Shampoo for a complete wash day system.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":45331465076915,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/Sleekhairbrushesinreflectivedesign.png?v=1778060238"},{"product_id":"curl-twist-regimen","title":"The Curl \u0026 Twist Regimen - Hair Care for Curls, Twists \u0026 Locs","description":"\u003cp\u003eDefinition is a routine, not a product. Most guys buy a curl cream, get one good day out of it, and blame the cream. The problem is what happened before the cream — a scalp full of buildup and hair that never got its moisture back. This is the three-step routine that fixes the order of operations: clean, condition, define.\u003c\/p\u003e\n\u003cp\u003eBuilt for men with curls, coils, twists, locs, and sponge curls who want their style to hold without their hair paying for it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll three for $40.\u003c\/strong\u003e Bought separately they run $49.85. That's $9.85 back in your pocket — and more to the point, it's the only way these three do what they're built to do, which is work together.\u003c\/p\u003e\n\u003cp\u003eStep 1 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/shampoo-invigorating-cleanser\" target=\"_self\" title=\"shampoo\"\u003eInvigorating Shampoo\u003c\/a\u003e\u003c\/u\u003e: Start with a clean slate. Our cooling mint shampoo clears buildup and excess sebum without stripping the moisture your curl pattern depends on. Product that sat on your scalp all week is the reason your definition falls flat by noon. Clear it out.\u003c\/p\u003e\n\u003cp\u003eStep 2 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/conditioner-360-waves\" target=\"_self\" title=\"hair conditioner\"\u003eInvigorating Conditioner\u003c\/a\u003e\u003c\/u\u003e: Coarse, textured hair has a tighter cuticle — moisture is harder to get in and easier to lose. Conditioning after every wash is what makes hair detangle easier, soften, and actually take a twist. Skip it and you're styling on dry hair.\u003c\/p\u003e\n\u003cp\u003eStep 3 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/crown-control-forming-creme\" target=\"_self\" title=\"curl and twist cream\"\u003eCrown Control Curl \u0026amp; Twist Cream\u003c\/a\u003e\u003c\/u\u003e: Gel-level hold with a cream finish. Defines curls, twists, and locs without the crunch, the white cast, or the flaking that makes most gel-based products unwearable. Active natural oils keep working while the style holds.\u003c\/p\u003e\n\u003cp\u003eWhy the Order Matters: Curl creams get judged on the wrong day. Applied to a clean, conditioned head, Crown Control has something to hold onto — the definition is sharper and it lasts through a full day of movement and humidity. Applied over buildup, the same cream slides, separates, and flakes. Same product, two completely different results.\u003c\/p\u003e\n\u003cp\u003eBuilt for Dry Scalp Too: If you're dealing with flaking, itch, or irritation, this routine addresses it at every step. The shampoo clears flakes and soothes on contact. The conditioner replenishes moisture at the scalp. Crown Control's natural oils moisturize while the style sets — so you're not choosing between a scalp that feels good and a style that looks right.\u003c\/p\u003e\n\u003cp\u003eHow to Use: Wash days (2–3x per week): Shampoo → Conditioner → Crown Control on wet to damp hair, worked through with your fingers to define as you go. For twists, apply before twisting each section. For locs, apply at the root and down the length. Air dry or diffuse. Between wash days, refresh with Crown Control on damp hair.\u003c\/p\u003e\n\u003cp\u003eKey Benefits: Complete 3-step routine for curls, twists, locs, and sponge curls. Cooling mint formula soothes dry, itchy scalp at every step. Gel hold with a cream finish — matte, non-flaking, no white cast. Sulfate-free shampoo that cleans without stripping. Lightweight throughout — nothing weighs down your pattern. Formulated specifically for textured hair.\u003c\/p\u003e\n\u003cp\u003eWant the full system? \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/curl-kit-coils\" target=\"_self\" title=\"The Curly Hair Kit\"\u003eThe Curly Hair Kit\u003c\/a\u003e\u003c\/u\u003e adds Daily Hydrator for between-wash moisture — the same three products plus the daily driver.\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":45877440512179,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/FBG_Shampoo-Conditioner-CrownControl_2000.png?v=1787327781"},{"product_id":"wave-regimen","title":"The Wave Regimen - 360 Wave Hair Care \u0026 Styling Routine","description":"\u003cp\u003eBrushing is only half of it. The wavers who stall out are almost always doing the same thing — brushing hard on hair that's dry, dirty, or coated in old grease. The wavers who build real depth are running a routine. This is that routine, in three steps: wash, moisturize, lock it in.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll three for $40.\u003c\/strong\u003e Bought separately they run $49.85. You're saving $9.85 and getting the part most guys skip — the two steps that happen before the pomade.\u003c\/p\u003e\n\u003cp\u003eStep 1 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/shampoo-invigorating-cleanser\" target=\"_self\" title=\"shampoo\"\u003eInvigorating Shampoo\u003c\/a\u003e\u003c\/u\u003e: Buildup is the enemy of pattern. Old product, sebum, and residue sit on the scalp and block the follicle, and no amount of brushing gets through it. Our cooling mint shampoo clears all of it without stripping — sulfate-free, so your moisture balance stays intact. Clean hair lays better. Hair that lays better brushes deeper.\u003c\/p\u003e\n\u003cp\u003eStep 2 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/conditioner-360-waves\" target=\"_self\" title=\"hair conditioner\"\u003eInvigorating Conditioner\u003c\/a\u003e\u003c\/u\u003e: This is the step that separates wavers who plateau from wavers who progress. Washing removes moisture; conditioning puts it back. The result is hair that's soft, manageable, and trainable — it lays flat, brushes smooth, and holds the pattern you're putting in.\u003c\/p\u003e\n\u003cp\u003eStep 3 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/sleek-water-pomade\" target=\"_self\" title=\"water based pomade\"\u003eSleek Water Pomade\u003c\/a\u003e\u003c\/u\u003e: Water-based, so it rinses clean and never blocks a follicle. Medium-to-strong hold with high shine and a soft finish — your pattern locks in without the stiff, crunchy feel that kills the look. Reapply as often as you want; it doesn't build up.\u003c\/p\u003e\n\u003cp\u003eWater-Based, on Purpose: Old-school wave grease coats your hair instead of moisturizing it, clogs follicles, and takes multiple washes to get out. Every one of those things works against wave development. Sleek Water works with your hair's moisture instead of sitting on top of it, and comes out completely with one wash — which is exactly why it belongs in a routine with a real shampoo instead of covering for the lack of one.\u003c\/p\u003e\n\u003cp\u003eBuilt for Dry, Itchy Scalp: Your pattern starts at the root. A flaky, irritated scalp shows up in your waves. The cooling mint runs through both the shampoo and conditioner, clearing flakes and soothing irritation so your scalp is comfortable and your hair is primed to train.\u003c\/p\u003e\n\u003cp\u003eHow to Use: Wash days (2–3x per week): Shampoo → Conditioner → towel dry. Apply a small amount of Sleek Water to damp hair, brush your pattern in, and durag for 20–30 minutes. Between wash days: brush and reapply Sleek Water as needed — no buildup, so you don't have to ration it.\u003c\/p\u003e\n\u003cp\u003eKey Benefits: Complete 3-step 360 wave routine — wash, moisturize, style. Water-based pomade that washes out clean with zero buildup. Cooling mint formula soothes dry, itchy scalp at every step. Sulfate-free shampoo that clears buildup without stripping moisture. Medium-to-strong hold with high shine and no crunch. Built specifically for textured hair and 360 wave development.\u003c\/p\u003e\n\u003cp\u003eReady for the full setup? \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/the-waver-kit-1\" target=\"_self\" title=\"The Ultimate Wave Kit\"\u003eThe Ultimate Wave Kit\u003c\/a\u003e\u003c\/u\u003e adds the brush and the rest of the tools that turn this routine into a complete wave system.\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":45877440577715,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/FBG_Shampoo-Conditioner-SleekWater_2000.png?v=1787328027"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/collections\/bba8fddfdb680950f1924e5383924e8f.jpg?v=1685566612","url":"https:\/\/shop.frederickbenjamin.com\/collections\/hair-care.oembed?page=5","provider":"Frederick Benjamin","version":"1.0","type":"link"}