{"title":"Best Sellers","description":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"644ff9799d583400fea0f277\" data-shogun-site-id=\"c205ae8b-890d-499d-9547-80c258342c9e\" data-shogun-page-id=\"644ff9799d583400fea0f277\" data-shogun-page-version-id=\"644ff9799d583400fea0f276\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"644ff9799d583400fea0f278\" data-region=\"main\"\u003e\n  \n\n\u003cdiv id=\"s-4f43712b-adc6-422a-8f61-e335e9ff62ae\" class=\"shg-c  \"\u003e\n  The products our customers can't get enough of\n\n\u003c\/div\u003e\n\n\n  \n\u003c\/div\u003e\n","products":[{"product_id":"the-regimen-dry-scalp-care","title":"The Regimen - Hair Care","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Regimen is our number one best seller — and it's not close. This is the 360 wave hair care routine that thousands of men have used to transform their hair from dry, itchy, and stagnant to deep, defined, and progressing. Three products. One system. Real results.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eBuilding a consistent 360 wave hair care routine is what separates wavers who get waves from wavers who develop real depth and pattern. The Regimen gives you exactly that system — a complete wash-and-moisturize routine built specifically for textured hair and 360 wave development.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 1 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/shampoo-invigorating-cleanser\" target=\"_self\" title=\"shampoo\"\u003eInvigorating Shampoo\u003c\/a\u003e:\u003c\/u\u003e Start with a clean slate. Our cooling mint shampoo clears buildup, soothes your scalp, and prepares your hair to receive moisture. It's gentle enough for regular use but effective enough to remove everything that's been sitting on your scalp and blocking your progress.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 2 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/conditioner-360-waves\" target=\"_self\" title=\"hair conditioner\"\u003eInvigorating Conditioner\u003c\/a\u003e\u003c\/u\u003e: Don't skip this step. Conditioning after every wash replenishes the moisture your hair needs to stay soft, manageable, and trainable. Our conditioner penetrates the hair shaft with a cooling botanical formula that leaves your hair hydrated — not just coated — and your scalp itch-free.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 3 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/daily-hydrator-styling-creme\" target=\"_self\" title=\"hair cream\"\u003eDaily Hydrator Styling Cream\u003c\/a\u003e\u003c\/u\u003e: The daily driver. Apply every morning to wet or damp hair. Lightweight and grease-free, the Daily Hydrator keeps your waves, curls and hair defined and moisturized between wash days without buildup or residue.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eBuilt for Dry Scalp Relief: If you've been dealing with a dry, itchy, flaky scalp, The Regimen addresses it at every step. The shampoo clears flakes and soothes irritation. The conditioner replenishes moisture at the scalp level. The Daily Hydrator maintains that moisture daily.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Wash days (2-3x per week): Shampoo → Conditioner → Daily Hydrator. Non-wash days: Daily Hydrator only, applied to wet to damp hair. \u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Complete Dry Scalp and hair routine in three steps. #1 best-selling system on Frederick Benjamin. Formulated for textured hair and dry scalp relief. Cooling mint formula soothes scalp irritation at every step. Grease-free, lightweight products with no buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Default Title","offer_id":45272883364019,"sku":"100203","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/how-to-get-curly-hair-black-malecopy.jpg?v=1776312980"},{"product_id":"daily-hydrator-styling-creme","title":"Daily Moisturizer for 360 Waves | Frederick Benjamin","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThis is the product our customers reorder most — and for good reason. The Daily Hydrator Styling Crème is our best-selling daily moisturizer for 360 waves because it solves the single biggest problem wavers face between wash days: keeping hair hydrated, soft, and defined without grease, flaking, or buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eApply it daily. That's the whole routine. A small amount worked through wet hair delivers instant moisture, a light cooling sensation, and a soft hold that keeps your wave pattern intact from morning through night. No white residue. No greasy hands. No helmet head. Just clean, defined waves that stay looking right. Allow hair to air dry for best results. \u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eGrease-Free Formula, Finally: Old-school hair grease and wave grease had one job and created three problems: greasy hands, clogged follicles, and buildup that stalled wave development. The Daily Hydrator is the modern answer — a lightweight cream formula that moisturizes and holds without any of the drawbacks. Your scalp breathes. Your waves breathe. Your hair grows healthier.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Cooling Difference: The gentle cooling tingle you feel on application is our active botanical blend of spearmint oil at work, delivering relief to a dry, itchy scalp while hydrating each strand from root to tip. It's the kind of detail that tells you this product was built by people who understand textured hair.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWorks as a Leave-In: The Daily Hydrator doubles as a leave-in conditioner for days when you're not washing. Apply to damp or dry hair, brush your wave pattern in, and throw on your durag. That's the routine that keeps your waves progressing between wash days.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Apply a small amount to damp or dry hair daily. Work through hair evenly with your fingers, then \u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/hair-brush\" target=\"_self\" title=\"360 wave brush\"\u003ebrush your wave pattern\u003c\/a\u003e in. Apply durag for 20-30 minutes or overnight for maximum wave compression and definition.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Best-selling daily moisturizer for 360 waves. Lightweight, grease-free formula with no white residue or buildup. Cooling botanical blend soothes dry, itchy scalp. Works as a leave-in conditioner between wash days. Keeps wave pattern defined and hydrated every day.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Buy 1 for $15.95","offer_id":42573469057203,"sku":"100202","price":15.95,"currency_code":"USD","in_stock":false},{"title":"Buy 2 for $28 (Save 10%)","offer_id":42573469089971,"sku":"100254","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Buy 3 for $40 (Save 15%)","offer_id":42573469122739,"sku":"100255","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/hair-products-for-black-men.jpg?v=1778059990"},{"product_id":"twist-curls-kit","title":"The Sponge Twist Kit","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eGetting clean, defined sponge twists shouldn't require a cabinet full of products you have to figure out yourself. The Sponge Twist Kit puts everything you need in one place — a complete sponge twist kit for natural hair that goes from wash day to finished style without the guesswork.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThis kit was built for men who wear their natural texture with intention. Whether you're doing two-strand twists, sponge twists, or maintaining your locs, this system gives you the moisture foundation and styling tools to make it happen — every time, with consistent results.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhat's Included: The Sponge Twist Kit includes our Invigorating Shampoo, Invigorating Conditioner, Daily Hydrator Styling Crème, Sleek Water Pomade, and our Double-Sided Hair Twist Sponge — everything from wash to finished style in one complete kit.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStart Clean, Stay Moisturized: The cooling mint shampoo clears buildup and primes your scalp, while the conditioner replenishes moisture and detangles before styling. Starting with properly moisturized, detangled hair is what makes the difference between twists that look polished and twists that look like an afterthought.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Twist Sponge That Does the Work: Our Double-Sided Hair Twist Sponge is designed for men — easy grip, durable, and built to create clean, consistent twists fast. One side creates tighter, more defined coils. The other side creates looser, more voluminous twists.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Wash day: Shampoo → Condition → towel dry to damp. Apply Daily Hydrator evenly, then apply Sleek Water Pomade section by section. Use twist sponge in small circular motions across your hair for defined twists and coils. Allow hair to air dry or diffuse.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Complete sponge twist kit for natural hair. Includes twist sponge, shampoo, conditioner, moisturizer, and pomade. Cooling mint formula cleanses and conditions without stripping moisture. Double-sided sponge creates tight coils or looser twists. Lightweight products for defined twists without heaviness or buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":20066244099,"sku":"100206","price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/natural-hair-sponge-brush-hair-kit-for-sponge-curlcopy.jpg?v=1778060037"},{"product_id":"razor-bumps-treatment","title":"Bump Clear - Post Shave \u0026 Bump Treatment","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eRazor bumps are not inevitable — they're a solvable problem. Bump Clear is a razor bump treatment for Black men that works on contact to soothe post-shave irritation, treat existing bumps, and prevent new ones from forming. No alcohol. No sting. No excuses.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003ePseudofolliculitis barbae — the clinical name for razor bumps — affects a disproportionate number of Black men due to the combination of coarser, curlier beard hair that's more likely to curl back into the skin after cutting, and the skin sensitivity that makes that ingrown hair inflame into a painful, visible bump.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003ePost-Shave — Immediate Relief: Apply Bump Clear immediately after shaving while your skin is still damp. The alcohol-free formula absorbs quickly and goes to work on contact — reducing redness and inflammation and creating a protective environment that prevents fresh-cut hair from curling back into the skin.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eDaily — Ongoing Treatment: Bump Clear isn't just a post-shave product. Apply daily between shaves to treat existing bumps and maintain the skin condition that keeps new ones from developing. Regular daily application dramatically reduces bump severity and frequency over time.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eAlcohol-Free Formula: Traditional aftershaves use alcohol as the primary active — and alcohol dries out skin aggressively, which compromises the skin barrier and makes razor bumps worse. Bump Clear's alcohol-free formula soothes without drying, treats without stripping.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: After shaving: Apply to the shaved area while skin is still damp. Allow to absorb fully — do not rinse off. Between shaves: Apply daily to shaved areas as a bump treatment and prevention routine.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Razor bump treatment for Black men — alcohol-free, sting-free formula. Soothes post-shave irritation on contact. Treats existing razor bumps and prevents new ingrown hairs. Works as a daily treatment between shaves. Specifically formulated for pseudofolliculitis barbae in Black men.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Buy 1 for $20","offer_id":45349300469939,"sku":"100242","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Buy 2 for $36 (Save 10%)","offer_id":45349300502707,"sku":"100243","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Buy 3 for $51 (Save 15%)","offer_id":45349300535475,"sku":"100244","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/BumpClearFront.jpg?v=1778060051"},{"product_id":"the-shaving-regimen","title":"Shaving Kit for Sensitive Skin \u0026 Razor Bumps | Frederick Benjamin","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eA smooth, bump-free shave isn't luck — it's a system. The Shaving Regimen is a complete shaving kit for razor bumps and sensitive skin that was built specifically for men who've accepted subpar shave results because they didn't know there was a better option. There is. This is it.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eRazor bumps, ingrown hairs, and post-shave irritation are significantly more common in Black men because of the combination of coarser, curlier beard hair and sensitivity to traditional shaving products. The Shaving Regimen was developed with that reality in mind — not as an afterthought, but as the entire design brief.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 1 — Easy Primer Skin \u0026amp; Beard Oil: Your prep determines your shave. Apply our Easy Primer before shaving to moisturize the skin, soften the beard hair, and create a protective barrier that allows your razor to glide without tugging. Pre-shave oil is the step most men skip and the one that makes the most difference.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 2 — Hydro-Glaze Cooling Aloe Shave Gel: Low-to-no foam formula that keeps your shave surface visible so you can see exactly where you're shaving. The cooling aloe formula hydrates the skin while providing a smooth, protective layer for your razor.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 3 — Bump Clear Post-Shave Treatment: Apply after every shave. Our alcohol-free Bump Clear formula soothes irritation, treats existing razor bumps, and prevents new ones from forming. It works on contact and continues working between shaves as a daily treatment.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Before shaving: Apply Easy Primer to damp skin and massage in. During shaving: Apply Hydro-Glaze Shave Gel and shave with the grain using a sharp, clean blade. After shaving: Apply Bump Clear to the shaved area and allow to absorb. Use Bump Clear daily between shaves for continued bump prevention.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Complete shaving kit for razor bumps and sensitive skin. Three-step system designed specifically for Black men and coarser beard hair. Alcohol-free post-shave treatment prevents and treats razor bumps. Cooling aloe shave gel for smooth, bump-free razor glide.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":31686403726,"sku":"100204","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/1.TheShaveRegimenforsenisitiveskin_795c1016-cbe7-4d49-a87f-c4aeb44927bb.jpg?v=1778060088"},{"product_id":"the-waver-kit-1","title":"The Ultimate Wave Kit","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStop guessing. Start building. If you've been stuck at ripples — brushing daily and still not seeing the depth and definition you're after — the problem isn't your effort. It's your system. The Ultimate Wave Kit is the complete 360 wave starter kit built to give you exactly what's missing: structure, moisture, and hold working together as one system.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eGetting 360 waves requires more than just brushing. It requires clean hair that's properly moisturized and a hold product that locks your pattern in place while you train. Most wavers are doing two of the three right. The Ultimate Wave Kit makes sure you're doing all three.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhat's Included: The Ultimate Wave Kit includes our Invigorating \u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/shampoo-invigorating-cleanser\" target=\"_self\" title=\"Shampoo\"\u003eShampoo\u003c\/a\u003e, Invigorating Conditioner, \u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/daily-hydrator-styling-creme\" target=\"_self\" title=\"Daily Moisturizer\"\u003eDaily Hydrator Styling Crème\u003c\/a\u003e, Sleek Water Pomade, and our Medium Curved Wave Brush — every tool and product you need to build and maintain deep, defined 360 waves from day one.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe 4-Part System: Clean with our cooling mint shampoo. Condition to replenish moisture after every wash. Moisturize daily with the Daily Hydrator to keep your wave pattern hydrated between wash days. Style and Hold with Sleek Water Pomade to lock your pattern in place while you brush and durag.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Brush That Makes the Difference: The kit includes our Medium Curved Wave Brush — designed with a contoured bamboo handle that fits the shape of your head for even pressure and better wave compression with every stroke.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Wash days (2-3x per week): Shampoo → Condition → Daily Hydrator → brush in wave pattern → durag. Daily: Apply Daily Hydrator and\/or Sleek Water Pomade → brush → durag for 20-30 minutes. Consistency builds waves. The kit gives you everything you need to be consistent.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eKey Benefits: Complete 360 wave starter kit — everything in one bundle. Includes shampoo, conditioner, daily moisturizer, pomade, and wave brush. Built for men starting their wave journey or resetting their routine. Cooling mint formula soothes scalp and supports healthy hair growth. Medium curved wave brush for even compression.\u003c\/span\u003e\u003c\/h4\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"Frederick Benjamin","offers":[{"title":"Hybrid Soft | Medium Bristle","offer_id":37369851838643,"sku":"100243","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/UltimateWaveKitfor360Wavescopy.jpg?v=1778060119"},{"product_id":"360-wave-brush-medium-curved-palmed","title":"360 Wave Brush - Soft, Curved \u0026 Palmed","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e360 Waves are not made overnight, but they \u003c\/span\u003e\u003cspan\u003ejust got easier to achieve thanks to our Soft bristle brush\u003c\/span\u003e\u003cspan\u003e. This curved brush, contours to the head for better grip, pull and coverage for better wave results.\u003c\/span\u003e\u003cspan\u003e This brush also works well for beard care at every length.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures \u0026amp; Benefits: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBamboo Handle - 100% sustainable wood \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to Use: \u003c\/strong\u003e Work in product in either damp or dry hair. Brush into the desired style or wave pattern. Repeat as many times\u003c\/span\u003e\u003cspan\u003e as needed\u003c\/span\u003e\u003cspan\u003e to achieve your final \u003c\/span\u003e\u003cspan\u003el\u003c\/span\u003e\u003cspan\u003eook. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"a-text-bold\"\u003e\u003cspan class=\"a-text-bold\"\u003eOur brushes are made with extra bristles so when you start to use your brush and bristles start to shed slightly don't be alarmed.  \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eThe bristles will stop shedding after 3 weeks.  \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":32142998634561,"sku":"100235","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/360_Wave_Brush_1.jpg?v=1778060109"},{"product_id":"curl-kit-coils","title":"The Curly Hair Kit","description":"\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eThis curl kit for black men helps keep curls soft, defined, and full of moisture. It brings together a curated regimen made for textured hair that needs lasting hydration.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eStart with our best-selling cooling mint shampoo and conditioner duo. They cleanse without stripping and help refresh the scalp while supporting softer, healthier-looking hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eThen style with Daily Hydrator Styling Crème and Crown Control Forming Creme. Together, they help lock in moisture and deliver all-day hold without the crunch.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eDesigned as a natural hair kit for men, this regimen works well for coils, curls, and waves. It is a simple way to care for dry hair while keeping your style defined.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eUse this coil care bundle as part of your regular routine when your hair feels dry, dull, or hard to manage. The formulas are made to support softness, hydration, and touchable hold.\u003c\/p\u003e\n\u003ch6 data-mce-fragment=\"1\" class=\"p1\"\u003eFeatures \u0026amp; Benefits of This curl kit for black men\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003eSpearmint Oil - Invigorates the scalp\u003c\/li\u003e\n\u003cli\u003eClove Oil - Stimulates blood flow\u003c\/li\u003e\n\u003cli\u003eNettle Oil - Promotes hair growth\u003c\/li\u003e\n\u003cli\u003eHemp Seed Oil - Adds hydration\u003c\/li\u003e\n\u003cli\u003ePetroleum \u0026amp; Mineral Oil Free - Minimizes product build-up\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eThis textured hair kit fits easily into a daily wash-and-style routine. Apply on wet or damp hair to help curls stay soft, controlled, and easy to shape.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eIf you are looking for curl products black men can use without heavy buildup, this set keeps the routine streamlined. It supports moisture retention and definition in one regimen.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eAs a curl defining kit men can use day after day, it helps maintain a polished look without stiffness. The curl kit for black men also makes it easier to keep hair moisturized between washes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003eFor anyone building a dependable routine, this curl kit for black men brings cleansing, hydration, and hold into one complete system.\u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":32177585651777,"sku":"100238","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/hair-products-to-soften-black-men-haircopy.jpg?v=1778060166"},{"product_id":"copy-of-shampoo-conditioner-duo","title":"Shampoo \u0026 Conditioner Duo","description":"\u003cp\u003eElevate your hair care routine with our Shampoo \u0026amp; Conditioner Duo—a perfectly paired set designed to cleanse, nourish, and restore. This complementary pairing works in harmony to remove impurities while locking in moisture and shine. Ideal for daily use, the duo delivers professional-grade results that keep your hair looking and feeling its best. Experience the difference of a complete, coordinated system. If you'd like me to refine this further, you can share the individual product descriptions from your shampoo and conditioner items, and I'll merge the key benefits and features into cohesive bundle copy.\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Default Title","offer_id":42643461210291,"sku":"100256","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/BEstshampooandconditionerfor360waves.jpg?v=1778060229"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/collections\/8c6802cd3af40a980178ff9f07310abd.jpg?v=1685566620","url":"https:\/\/shop.frederickbenjamin.com\/en-ca\/collections\/best-sellers.oembed?page=2","provider":"Frederick Benjamin","version":"1.0","type":"link"}