{"title":"Dry Scalp + Hair Routines","description":"","products":[{"product_id":"the-regimen-dry-scalp-care","title":"The Regimen - Hair Care","description":"\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Regimen is our number one best seller — and it's not close. This is the 360 wave hair care routine that thousands of men have used to transform their hair from dry, itchy, and stagnant to deep, defined, and progressing. Three products. One system. Real results.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eBuilding a consistent 360 wave hair care routine is what separates wavers who get waves from wavers who develop real depth and pattern. The Regimen gives you exactly that system — a complete wash-and-moisturize routine built specifically for textured hair and 360 wave development.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 1 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/shampoo-invigorating-cleanser\" target=\"_self\" title=\"shampoo\"\u003eInvigorating Shampoo\u003c\/a\u003e:\u003c\/u\u003e Start with a clean slate. Our cooling mint shampoo clears buildup, soothes your scalp, and prepares your hair to receive moisture. It's gentle enough for regular use but effective enough to remove everything that's been sitting on your scalp and blocking your progress.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 2 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/conditioner-360-waves\" target=\"_self\" title=\"hair conditioner\"\u003eInvigorating Conditioner\u003c\/a\u003e\u003c\/u\u003e: Don't skip this step. Conditioning after every wash replenishes the moisture your hair needs to stay soft, manageable, and trainable. Our conditioner penetrates the hair shaft with a cooling botanical formula that leaves your hair hydrated — not just coated — and your scalp itch-free.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eStep 3 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/daily-hydrator-styling-creme\" target=\"_self\" title=\"hair cream\"\u003eDaily Hydrator Styling Cream\u003c\/a\u003e\u003c\/u\u003e: The daily driver. Apply every morning to wet or damp hair. Lightweight and grease-free, the Daily Hydrator keeps your waves, curls and hair defined and moisturized between wash days without buildup or residue.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eBuilt for Dry Scalp Relief: If you've been dealing with a dry, itchy, flaky scalp, The Regimen addresses it at every step. The shampoo clears flakes and soothes irritation. The conditioner replenishes moisture at the scalp level. The Daily Hydrator maintains that moisture daily.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Wash days (2-3x per week): Shampoo → Conditioner → Daily Hydrator. Non-wash days: Daily Hydrator only, applied to wet to damp hair. \u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eKey Benefits: Complete Dry Scalp and hair routine in three steps. #1 best-selling system on Frederick Benjamin. Formulated for textured hair and dry scalp relief. Cooling mint formula soothes scalp irritation at every step. Grease-free, lightweight products with no buildup.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Default Title","offer_id":45272883364019,"sku":"100203","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/products\/how-to-get-curly-hair-black-malecopy.jpg?v=1776312980"},{"product_id":"copy-of-the-regimen-hair-care","title":"The Regimen - Hair Care with Medium Brush","description":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"644ff8f2fb7f9000dc8cf562\" data-shogun-site-id=\"c205ae8b-890d-499d-9547-80c258342c9e\" data-shogun-page-id=\"644ff8f2fb7f9000dc8cf562\" data-shogun-page-version-id=\"644ff8f2fb7f9000dc8cf561\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"644ff8f2fb7f9000dc8cf563\" data-region=\"main\"\u003e\n\u003cdiv class=\"shg-c  \"\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eEverything you need for a complete 360 wave routine — including the brush that makes it work. The Regimen with Medium Brush takes our best-selling three-step wave system and pairs it with the tool that brings the whole routine together, giving you a 360 wave kit with brush that covers every step from wash to compression.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Regimen is our most popular product for a reason. It's a proven, complete wash and moisture routine built specifically for 360 waves and textured hair. The shampoo clears buildup and soothes scalp irritation. The conditioner replenishes moisture and leaves hair soft and trainable. The Daily Hydrator maintains that moisture daily for consistent wave definition between wash days.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eThe Brush That Completes the Routine: Our Medium Curved Wave Brush is designed specifically for 360 wave development. The curved bamboo handle contours to the natural shape of your head, delivering even pressure across your entire wave pattern. Medium bristle density gives you the firmness needed to lay your pattern flat and compress your waves without excessive scalp irritation.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhy the Brush Matters: A great moisture routine without consistent brushing gets you soft hair. A great brushing routine without moisture gets you brittle, breaking hair. The two work together — and this bundle gives you both. Moisturize daily, brush daily, durag daily. That's the routine.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eWhat's Included: Invigorating Shampoo, Invigorating Conditioner, Daily Hydrator Styling Crème, and Medium Curved Wave Brush — the complete wash, moisture, and compression system.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 5.0pt 0in 5.0pt 0in;\"\u003eHow to Use: Wash days (2-3x per week): Shampoo → Condition → Daily Hydrator → brush in wave pattern → durag for 20-30 minutes. Daily: Apply Daily Hydrator → brush wave pattern → durag. Repeat consistently for wave development and maintenance.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eKey Benefits: Complete 360 wave kit with brush. Includes best-selling Invigorating Shampoo, Conditioner, and Daily Hydrator. Medium Curved Wave Brush contours to \u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"shop.frederickbenjamin.com","offers":[{"title":"Default Title","offer_id":45272870322355,"sku":"100250","price":77.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/fbg-adr-11272240776_651b7c79-6689-4edc-9bbf-74a3dde81371.jpg?v=1778060213"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/collections\/360_Wave_Products.jpg?v=1783611903","url":"https:\/\/shop.frederickbenjamin.com\/en-ca\/collections\/dry-scalp-hair-routines.oembed","provider":"Frederick Benjamin","version":"1.0","type":"link"}