{"product_id":"wave-regimen-brush","title":"The Wave Regimen + Brush - Complete 360 Wave Starter Kit","description":"\u003cp\u003eA brush without a routine is just a brush. A routine without a brush never gets compressed into a pattern. This is the full setup — the three products that get your hair clean, moisturized, and locked in, plus the tool that does the actual work.\u003c\/p\u003e\n\u003cp\u003eBuilt for men starting their wave journey, or resetting a routine that stopped progressing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll four for $65.\u003c\/strong\u003e Bought separately they run $79.85, so you're saving $14.85 — and you're not guessing which brush goes with which pomade.\u003c\/p\u003e\n\u003cp\u003eStep 1 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/shampoo-invigorating-cleanser\" target=\"_self\" title=\"shampoo\"\u003eInvigorating Shampoo\u003c\/a\u003e\u003c\/u\u003e: Buildup is the enemy of pattern. Old product, sebum, and residue sit on the scalp and block the follicle, and no amount of brushing gets through it. Our cooling mint shampoo clears all of it without stripping — sulfate-free, so your moisture balance stays intact.\u003c\/p\u003e\n\u003cp\u003eStep 2 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/conditioner-360-waves\" target=\"_self\" title=\"hair conditioner\"\u003eInvigorating Conditioner\u003c\/a\u003e\u003c\/u\u003e: This is the step that separates wavers who plateau from wavers who progress. Washing removes moisture; conditioning puts it back. Soft, manageable, trainable hair lays flat and holds the pattern you're putting in.\u003c\/p\u003e\n\u003cp\u003eStep 3 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/sleek-water-pomade\" target=\"_self\" title=\"water based pomade\"\u003eSleek Water Pomade\u003c\/a\u003e\u003c\/u\u003e: Water-based, so it rinses clean and never blocks a follicle. Medium-to-strong hold with high shine and a soft finish — your pattern locks in without the stiff, crunchy feel that kills the look.\u003c\/p\u003e\n\u003cp\u003eStep 4 — \u003cu\u003e\u003ca href=\"https:\/\/shop.frederickbenjamin.com\/products\/hair-brush\" target=\"_self\" title=\"360 wave brush\"\u003eThe 360 Wave Brush\u003c\/a\u003e\u003c\/u\u003e: Most brushes are flat. Your head isn't. The curved bamboo handle contours to the shape of your head, so every stroke delivers even pressure across the crown, sides, and nape instead of only hitting the top. Ships with its travel bag.\u003c\/p\u003e\n\u003cp\u003eMedium or Soft — Pick Your Bristle: Medium is the sweet spot for most wavers — firm enough to lay the pattern and train the hair shaft. Soft is the safer daily choice if your scalp is sensitive or you're brushing several sessions a day. Choose above; same price either way.\u003c\/p\u003e\n\u003cp\u003eWhy Four and Not Three: The three products build the conditions. The brush builds the pattern. Wavers who buy a brush and skip the routine end up brushing dry, dirty hair and wondering why the depth never comes. Wavers who run the routine without a proper brush lose the compression that turns moisturized hair into a wave. You need both.\u003c\/p\u003e\n\u003cp\u003eHow to Use: Wash days (2–3x per week): Shampoo → Conditioner → towel dry → apply Sleek Water to damp hair → brush your pattern from the crown outward for 10–15 minutes → durag for 20–30 minutes. Daily: brush and reapply Sleek Water as needed. Consistency is what builds waves — this kit is what makes consistency easy.\u003c\/p\u003e\n\u003cp\u003eKey Benefits: Complete 360 wave starter kit — wash, moisturize, style, and brush. Curved bamboo handle for even wave compression across the whole head. Choice of medium or soft bristle. Water-based pomade that washes out clean with zero buildup. Cooling mint formula soothes dry, itchy scalp at every step. Sulfate-free shampoo that clears buildup without stripping moisture.\u003c\/p\u003e","brand":"Frederick Benjamin","offers":[{"title":"Medium","offer_id":45877537702067,"sku":null,"price":91.0,"currency_code":"CAD","in_stock":true},{"title":"Soft","offer_id":45877537734835,"sku":null,"price":91.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/8276\/files\/FBG_WaveRegimen-with-Brush_2000.png?v=1787330711","url":"https:\/\/shop.frederickbenjamin.com\/en-ca\/products\/wave-regimen-brush","provider":"Frederick Benjamin","version":"1.0","type":"link"}