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Hair Styling Pomade
You never thought it would happen to you

You never thought it would happen to you...

Imagine this: you're at an event, invite-only of course, maybe a drink in your hand. You take a seat on the plush leather couch and kick back. When you need a refill, you get up to make your way through the crowd, only to turn around and see this:

You've left your mark--and not for the right reasons! As embarrassment pushes you toward the nearest exit, you think "if only I'd used less grease".

The Sad Fact

The Sad Fact

We've grown up around it and until now we've had very limited options. Nights out always meant more scoops of product from that metal tin to lay down your style. You know the ones--packed with everything from petrolatum to lard. Whether your slicking it back, controlling your waves or tightening up the curls, there's nothing worse than the feeling of having heavy product covering your hair. And let's not even talk about all the excess shine!

But you've evolved...why hasn't your hair product?

At Frederick Benjamin, we realized that less grease wouldn't be the answer.

The Sad Fact

So what is it?

WATER BASED POMADE, Free of Petrolatum & Mineral Oils


We created our patented grease-free formula, a pomade blended with natural oils, light enough to wash out with water but strong enough for all day style. We call it Sleek Waterâ„¢ and here's why you'll love it.

It only takes one scoop! Just twist off the top and pull about a quarter-size amount. Spread it evenly across your hands and apply over your hair.

It only takes one wash! Remember coming home from a long day and having to shampoo three times for your hair to finally feel clean? Those days are over! Our Sleek Waterâ„¢ pomade is completely water-based, so it rinses out easy and clean. And without having to use all that shampoo, you'll save your hair from dryness and damage too!


It only takes one whiff! Infused with grapefruit oil, the light, fresh and natural citrus scent makes your hair smell as great as it looks.

The choice is easy...
Stick with the old, greasy residue or upgrade to a grease-free hairstyling experience with Frederick Benjamin's Sleek Water Pomade.

Make the Switch Today