For years, Michael James watched black men lose hope. They felt powerless against their dry scalp, razor bumps and the belief that harmful, ineffective chemicals were their best option. So, Michael set out to find a better way. Inspired by the legacy of his grandfather –– the original Frederick Benjamin –– Michael developed a regimen of products to help every man sculpt his best self, no matter his style.
Our hair is prone to specific hassles, such as in-grown hairs and razor bumps. That’s why we use a problem solution approach to formulate products that blend Active Natural Oils and Clinical ingredients, while remaining free of common irritants. Though effective alone, our products work best together. That’s why we package our products into tailored, step-by-step Regimens to guarantee you long-lasting results.
We’re here to disrupt the industry standard for men of color. It all starts with our process: we handpick only the most nourishing ingredients ideal for modern styling, rejecting common approaches, to innovate something just right for you.
Because, to us, men’s grooming is more than a market opportunity; it’s a cultural opportunity to elevate how we are perceived and how we perceive ourselves.
We believe our tailored regimens can help make barbershop-quality grooming a regular part of men’s lives. Because grooming is a practice best learned and maintained in community, we strive to provide support every step of the way. That way, men can learn for themselves and teach others. Ultimately, we aspire to groom the men that groom the men of tomorrow.
Barbershop Books is a 501(c)(3) community-based program that creates child-friendly reading spaces in barbershops and provides early literacy training to barbers across America. We leverage the cultural significance of barbershops in the communities to increase boys' access to culturally relevant, age appropriate, and gender responsive children's books and to increase out-of-school time reading among young boys.