

⭐️ ⭐️ ⭐️ ⭐️ ⭐️ 3,000 4.5 Star Review
No More Dry, Flaky Scalp—Just Growing, Fuller + Shiny Hair.
Healthy hair and skin, simplified. Our barbershop-quality formulas are designed for daily use—Hydrating, Protecting, and Elevating your Look.
Back by Science. Inspired by Tradition
We blend time-tested natural ingredients with modern science for formulas that Moisturize, Nourish, and Protect—without the Greasy Feel.
How to Use
Your Daily Grooming Routine
Start Fresh
Cleanse & Condition
Cleanse and Moisturize with our Hydrating Shampoo & Conditioner


Lock in Moisture
Hydrate & Soften
Apply our lightweight Daily Moisturizing cream
Style like a Pro
Water Based Styling
Finish with our Sleek Water Pomade for a Sharp, High Shine look

Find Your Regimen
Shop by Style
Wash & Style Your way
The Ultimate Wave Kit
The Ultimate Wave Kit
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The Sponge Twist Kit
The Sponge Twist Kit
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Reviews
A few reviews from guys like you!
Terrance, Newark, NJ
Strongest
First product I've used in a while that actually keeps dryness away from more than a day. The conditioner feels great and both shampoo/conditioner smell nice but not too fragrant. The daily moisturizer is even better. Wash, condition, moisturize, brush


Jason, Miami, FL
Very Effective, Just works!
First product I've used in a while that actually keeps dryness away from more than a day. The conditioner feels great and both shampoo/conditioner smell nice but not too fragrant. The daily moisturizer is even better. Wash, condition, moisturize, brush and go. Finally found something that simply works.
Dylan, Atlanta, GA
Smells and feel great
Keeps my hair feeling good and alive whether I use two or three drops on my cropped hair; or, a dime-sized dose, when it grown out for, control and style…


Ramel
Amazing "Clean" product
First product I've used in a while that actually styles my hair and isn't overly oily or greasy. It also absorbs well and doesn't leave a strong smelling or overly wavy residue behind. Glad to have found a product like this after years of fruitless searching
Dry scalp and flakes are usually caused by product buildup, lack of moisture, or harsh ingredients. Our Invigorating Shampoo deeply cleanses without stripping your hair, and our Moisturizing Conditioner replenishes hydration. For extra protection, our Daily Hydrator Styling Cream locks in moisture to keep your scalp balanced and itch free, all day.
Yes! We prioritize using natural ingredients like spearmint, clove, and nettle to nourish your hair and scalp—without any harsh chemicals. Our formulas are free of sulfates, parabens, and mineral oil, so you get clean, effective grooming products that won’t dry out your hair or cause buildup.
Water-based styling products, like our Sleek Water Pomade, give you the hold and definition you need—without the greasy buildup. Unlike oil-based products that can clog pores and be tough to wash out, our water-based formula provides a clean, natural finish, easy restyling, and effortless rinsing. That means no flaking, no heavy residue, and a fresh look every time!


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Your best look starts here. Elevate your grooming game today!