⭐️ ⭐️ ⭐️ ⭐️ ⭐️ 3,000 4.5 Star Review
Stop Flaking. Start Spinning.
The 3-Step Wave Routine Built for Definition, Moisture & Hold.
💧 No grease. No flakes.
Back by Science. Inspired by Tradition
We blend time-tested natural ingredients with modern science for formulas that Moisturize, Nourish, and Protect—without the Greasy Feel.
Time for an Upgrade
Your routine is the problem. Not your hair.
Featured product
Stay Wave Check Ready!
Deep, defined waves are within reach. After washing and conditioning with our cooling mint cleansing duo, reach for our minty-scented Daily Hydrator Styling Crème to help soften hair and add moisture. You’ll fall in love with our grease-free, water-based pomade that adds a high of shine — without the heavy feeling of old-school grease. Finally, our 360 wave brush is a medium bristle. Palm handled and contoured bamboo wave brush is super gentle on the scalp, while keeping your waves sleek and compressed.
This kit includes 360 wave shampoo, 360 wave conditioner, daily hydrator 360 wave cream, 360 wave pomade, and wave brush to achieve your 360 wave brush pattern. Grab this wave kit now while supplies are in stock!
Get the 4 Week Wave Guide here in the blog post https://shop.frederickbenjamin.com/blogs/the-journal-mens-grooming-and-lifestyle-content/the-4-week-guide-to-building-360-waves-and-the-routine-that-actually-works
Features & Benefits
- Spearmint Oil - Invigorates the scalp
- Clove Oil - Stimulates blood flow
- Nettle Oil - Promotes hair growth
- Hemp Seed Oil - Adds hydration
- Petroleum & Mineral Oil Free - Minimizes product build-up
Mint Cleansing Shampoo
Deep cleans without stripping moisture. Removes buildup so your waves can form properly.
Hydrating Conditioner
Softens and strengthens textured hair to improve manageability and reduce breakage.
Daily Hydrator Styling Crème
Adds lightweight moisture and control — no heavy grease, no flaking.
Sleek Water Pomade
Locks in moisture and enhances shine while helping your waves lay and define.
Premium Wave Brush
Designed to Train your Pattern and Build Depth.
Consistent brushing = Deeper Waves.
Why It Works:
- Built specifically for textured hair
- Designed as a complete 3-step routine
- Balances Moisture + Hold without buildup
- Supports Wave Formation from Wash to Style
- Encourages Daily Discipline for Visible Progress
How to Use:
- Cleanse & Condition 2–3x per week
- Apply the Hydrator Daily to Wet Hair. Allow hair to Air Dry. 🔑 🔑 🔑
- Brush consistently to build depth
- Rag Up and let hair dry.
- Finish with Sleek Water Pomade for Shine and Hold
Consistency = results.
What to Expect:
Notice improved moisture in 2 days + Stronger wave formation in 2 weeks + Fuller pattern over time
30-Day Satisfaction Guarantee
If you don’t see progress, we’ll make it right. FREE Shipping. Secure checkout.
How to Use
Your Daily Grooming Routine
Start Fresh
Cleanse & Condition
Cleanse and Moisturize with our Hydrating Shampoo & Conditioner
Lock in Moisture
Hydrate & Soften
Apply our lightweight Daily Moisturizing cream
Brush Daily. Spin Consistently.
Brush With Intention. Train Your Pattern.
Waves don’t happen by accident — they’re built one session at a time.
Lay like a Pro
Water Based Styling
Goes on Light, Never Greasy for all-day Hold & a High Shine Finish
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Reviews
A few reviews from guys like you!
Terrance, Newark, NJ
Strongest
First product I've used in a while that actually keeps dryness away from more than a day. The conditioner feels great and both shampoo/conditioner smell nice but not too fragrant. The daily moisturizer is even better. Wash, condition, moisturize, brush
Jason, Miami, FL
Very Effective, Just works!
First product I've used in a while that actually keeps dryness away from more than a day. The conditioner feels great and both shampoo/conditioner smell nice but not too fragrant. The daily moisturizer is even better. Wash, condition, moisturize, brush and go. Finally found something that simply works.
Dylan, Atlanta, GA
Smells and feel great
Keeps my hair feeling good and alive whether I use two or three drops on my cropped hair; or, a dime-sized dose, when it grown out for, control and style…
Ramel
Amazing "Clean" product
First product I've used in a while that actually styles my hair and isn't overly oily or greasy. It also absorbs well and doesn't leave a strong smelling or overly wavy residue behind. Glad to have found a product like this after years of fruitless searching
Dry scalp and flakes are usually caused by product buildup, lack of moisture, or harsh ingredients. Our Invigorating Shampoo deeply cleanses without stripping your hair, and our Moisturizing Conditioner replenishes hydration. For extra protection, our Daily Hydrator Styling Cream locks in moisture to keep your scalp balanced and itch free, all day.
Yes! We prioritize using natural ingredients like spearmint, clove, and nettle to nourish your hair and scalp—without any harsh chemicals. Our formulas are free of sulfates, parabens, and mineral oil, so you get clean, effective grooming products that won’t dry out your hair or cause buildup.
Water-based styling products, like our Sleek Water Pomade, give you the hold and definition you need—without the greasy buildup. Unlike oil-based products that can clog pores and be tough to wash out, our water-based formula provides a clean, natural finish, easy restyling, and effortless rinsing. That means no flaking, no heavy residue, and a fresh look every time!
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Your best look starts here. Elevate your grooming game today!