The Wave Regimen - 360 Wave Hair Care & Styling Routine

Brushing is only half of it. The wavers who stall out are almost always doing the same thing — brushing hard on hair that's dry, dirty, or coated in old grease. The wavers who build real depth are running a routine. This is that routine, in three steps: wash, moisturize, lock it in.

All three for $40. Bought separately they run $49.85. You're saving $9.85 and getting the part most guys skip — the two steps that happen before the pomade.

Step 1 — Invigorating Shampoo: Buildup is the enemy of pattern. Old product, sebum, and residue sit on the scalp and block the follicle, and no amount of brushing gets through it. Our cooling mint shampoo clears all of it without stripping — sulfate-free, so your moisture balance stays intact. Clean hair lays better. Hair that lays better brushes deeper.

Step 2 — Invigorating Conditioner: This is the step that separates wavers who plateau from wavers who progress. Washing removes moisture; conditioning puts it back. The result is hair that's soft, manageable, and trainable — it lays flat, brushes smooth, and holds the pattern you're putting in.

Step 3 — Sleek Water Pomade: Water-based, so it rinses clean and never blocks a follicle. Medium-to-strong hold with high shine and a soft finish — your pattern locks in without the stiff, crunchy feel that kills the look. Reapply as often as you want; it doesn't build up.

Water-Based, on Purpose: Old-school wave grease coats your hair instead of moisturizing it, clogs follicles, and takes multiple washes to get out. Every one of those things works against wave development. Sleek Water works with your hair's moisture instead of sitting on top of it, and comes out completely with one wash — which is exactly why it belongs in a routine with a real shampoo instead of covering for the lack of one.

Built for Dry, Itchy Scalp: Your pattern starts at the root. A flaky, irritated scalp shows up in your waves. The cooling mint runs through both the shampoo and conditioner, clearing flakes and soothing irritation so your scalp is comfortable and your hair is primed to train.

How to Use: Wash days (2–3x per week): Shampoo → Conditioner → towel dry. Apply a small amount of Sleek Water to damp hair, brush your pattern in, and durag for 20–30 minutes. Between wash days: brush and reapply Sleek Water as needed — no buildup, so you don't have to ration it.

Key Benefits: Complete 3-step 360 wave routine — wash, moisturize, style. Water-based pomade that washes out clean with zero buildup. Cooling mint formula soothes dry, itchy scalp at every step. Sulfate-free shampoo that clears buildup without stripping moisture. Medium-to-strong hold with high shine and no crunch. Built specifically for textured hair and 360 wave development.

Ready for the full setup? The Ultimate Wave Kit adds the brush and the rest of the tools that turn this routine into a complete wave system.