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360 Waves

Scalp Care

Pomade

Razor Bumps

The Wave Regimen + Brush - Complete 360 Wave Starter Kit

Good for: Dry & Itchy Scalp High Hold High Shine Moisturizing
$ 65.00 Sale Save

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A brush without a routine is just a brush. A routine without a brush never gets compressed into a pattern. This is the full setup — the three products that get your hair clean, moisturized, and locked in, plus the tool that does the actual work.

Built for men starting their wave journey, or resetting a routine that stopped progressing.

All four for $65. Bought separately they run $79.85, so you're saving $14.85 — and you're not guessing which brush goes with which pomade.

Step 1 — Invigorating Shampoo: Buildup is the enemy of pattern. Old product, sebum, and residue sit on the scalp and block the follicle, and no amount of brushing gets through it. Our cooling mint shampoo clears all of it without stripping — sulfate-free, so your moisture balance stays intact.

Step 2 — Invigorating Conditioner: This is the step that separates wavers who plateau from wavers who progress. Washing removes moisture; conditioning puts it back. Soft, manageable, trainable hair lays flat and holds the pattern you're putting in.

Step 3 — Sleek Water Pomade: Water-based, so it rinses clean and never blocks a follicle. Medium-to-strong hold with high shine and a soft finish — your pattern locks in without the stiff, crunchy feel that kills the look.

Step 4 — The 360 Wave Brush: Most brushes are flat. Your head isn't. The curved bamboo handle contours to the shape of your head, so every stroke delivers even pressure across the crown, sides, and nape instead of only hitting the top. Ships with its travel bag.

Medium or Soft — Pick Your Bristle: Medium is the sweet spot for most wavers — firm enough to lay the pattern and train the hair shaft. Soft is the safer daily choice if your scalp is sensitive or you're brushing several sessions a day. Choose above; same price either way.

Why Four and Not Three: The three products build the conditions. The brush builds the pattern. Wavers who buy a brush and skip the routine end up brushing dry, dirty hair and wondering why the depth never comes. Wavers who run the routine without a proper brush lose the compression that turns moisturized hair into a wave. You need both.

How to Use: Wash days (2–3x per week): Shampoo → Conditioner → towel dry → apply Sleek Water to damp hair → brush your pattern from the crown outward for 10–15 minutes → durag for 20–30 minutes. Daily: brush and reapply Sleek Water as needed. Consistency is what builds waves — this kit is what makes consistency easy.

Key Benefits: Complete 360 wave starter kit — wash, moisturize, style, and brush. Curved bamboo handle for even wave compression across the whole head. Choice of medium or soft bristle. Water-based pomade that washes out clean with zero buildup. Cooling mint formula soothes dry, itchy scalp at every step. Sulfate-free shampoo that clears buildup without stripping moisture.

Sulfate free

Sulfate Free

Paraben free

Paraben Free

Petrolatum Free

Petrolatum Free

Synthetic Fragrance Free

Synthetic Fragrance Free

Clean Ingredients

Frederick Benjamin

Barbershop Quality

Proven Results

Irritant-Free

du rag for waves

Why Use the Ultimate Wave Kit

Coarse, curly and wavy hair are all prone to dryness, leaving the scalp itchy and flaky and the hair dry and dull. That's why our products are bundled in easy-to-follow regimens that take a problem/solution approach to scalp and hair care. Though each item is effective alone, you get the best results when used as a regimen.

FROM UNTRAINED TO UNDENIABLE

Every great wave pattern starts the same way — with commitment. This routine gives your hair structure, hydration, and control so it can lay properly and build depth. Over time, the mirror reflects something different: cleaner lines, stronger definition, and confidence that shows before you say a word.

get spinning waves
Wave_Wash shampoo

Getting the Results

Wet hair using warm water. Next, massage a quarter-size of shampoo onto the scalp and hair using the pads of fingertips (not nails!). Rinse well, then follow with a quarter-size of conditioner, allowing to penetrate hair follicles for at least two minutes. To style, rub a nickel-sized amount of the Daily Hydrator into palms and work into hair while wet or damp.

Use the 360 wave brush to brush in hair cream in the direction of your wave pattern. Tie-down with your durag for compression.

Once dry, apply a dime size of Sleek Water pomade to hold your wave pattern down with high shine.

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