Frederick Benjamin is a grooming line of advanced personal care solutions for men and the professionals servicing their grooming needs. Our formulations are naturally and scientifically infused with the latest technologies and active natural oils to address the most common grooming concerns of today’s modern men.
There is an experience waiting to happen in every bottle!
With over a decade of experience in executive roles at personal care giants Revlon and L’Oreal, founder Michael James experienced firsthand the lack of diversity among those product lines and the need for natural solutions that were not only prescriptive but enjoyable.
He launched Frederick Benjamin Grooming to create a line specifically for men like him, in need of quality products and a great experience.
Our goal is to be the brand of choice for men around the country in search of a complete personal care and grooming experience. We’re committed to our research and development process and continue to produce innovative solutions that address the needs of our valued custom.
The brand was inspired by our founder’s grandfather Frederick Benjamin Schumpert, an enterprising entrepreneur who started his company during the Great Depression, lasting three generations. Personal appearance in that era said many things about a man, not only his confidence and sense of pride but achievement and perseverance in all that he did. Those values were passed onto our founder Michael James and it is that sense of pride that goes into making each and every bottle we produce. We connect those values to the daily grooming routines our customers.