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The Way Your Grooming Should Be

Real Regimens for Real Results

Simple. Natural. Proven

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Personal Care with Purpose

Bump Clear Post Shave & Bump Treatment

No-nonsense. Super hydrating. Fragrance-free.

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We exist to carry forward style that inspires

Through our Regimens we create daily routines that equip every man with the grooming tools he needs to sculpt his best self

Active Natural Oils

We infuse natural oils like spearmint, clove, hemp seed and nettle to hydrate, restore and protect your hair, scalp and skin.

Petrolatum & Sulfate-Free

Our products are free of drying alcohols and sulfates that strip away moisture and petrolatum and mineral oils that clog pores and leave a greasy finish.

Clean, Natural Scents

Each product invigorates the senses with a clean, fresh scent naturally derived from mint and citrus.

New Product Alert

Strong Hold Styling Cream. 
Holds Like a Gel. Finishes like a Cream. 

for Naturally Curly or Wavy Hair

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Featured Regimens


As Seen In

Curb Side Pick Up.

Find your Ulta Beauty

Ulta Beauty
Curb-Side only via COVID-19
In the Men's Professional Section


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