Smart Grooming Starts Here

Hair Care for You

Clean Ingredients + Unmatched Performance

As Seen In

Style Your Look

We have bundles for everyone (yep, including you!)

High Bald Fade

360 Waves

Twist Curl with Taper Fade

Curly Top With Dark Fade

Brand Ethos

Clean, Natural Ingredients

Mother Nature knows best, which is why we rely on essential oils like spearmint, clove, hemp seed, and nettle to hydrate, restore, and protect your hair, scalp and skin.


We aren’t new to this, we are true to this. Since 2016, Frederick Benjamin has owned the conversation about men of color and their grooming experience.

True Expertise

We use a problem-solution approach to our product formulas to combine essential natural oils with clinical ingredients—all while remaining free of common irritants (like drying alcohols and petrolatum).

Save $ 13
Save $ 12
Best Seller

How to Get

360 Waves

in 5 Easy Steps

Find us Near you

Store locator

Locations Nationwide

Our Founder

A Standard to Stand by