360 Waves
BRAND ETHOS
Clean, Natural Ingredients
Mother Nature knows best, which is why we rely on essential oils like spearmint, clove, hemp seed, and nettle to hydrate, restore, and protect your hair, scalp and skin.
Black-Owned
We aren’t new to this, we are true to this. Since 2010, Frederick Benjamin has owned the conversation about men of color and their grooming experience.
True Expertise
We use a problem-solution approach to our product formulas to combine essential natural oils with clinical ingredients—all while remaining free of common irritants (like drying alcohols and petrolatum).