Posted on by Tyrus Townsend

 

Razors bumps, known as Pseudofollicultis Barbae (PB) or ingrown hairs, are the bane of many men's existence. How many? According to reports, up to 80% of African American men suffer from razor bumps at some point in their adult lives. When hair curls back into the skin, causing bumps or pustules, this painful ailment is not only irritating but can reek havoc on one's self-esteem. 

Usually occurring under the neck or along the jawline/cheek area, the formation occurs when the hair, that has been cut beneath skin-level, grows back inward therefore causing inflammation--when you continue to shave over the razor bumps it only worsens the situation. Because the body's natural defense is to produce collagen to repair the damaged skin, keloids or scarring as well as pus can develop as a result of excess collagen and is more noticeable in darker skin.  This is not a life-or-death situation but it can be cured if cared for properly.

Now that Spring has finally sprung most men tend to ditch their beards for a more cleaner, sleek look and that requires little trimming.

Our 3 simple step shaving process can aid in alleviating your skin of razor torture and achieve a smooth face just in time for Father's Day.  Many call our shaving regimen the "supreme upgrade" to their existing grooming arsenal. Products include the Easy Primer Pre-Shave Oil, Hydro-Glaze Cooling Aloe Shave Gel and the piece de resistance Bump Clear- Post Shave & Bump Treatment. An advance treatment that is ultra hydrating and fragrance free that works double time to soothe and moisturize.

The magic lies in the active ingredients: sunflower seed oil and a patented soothing complex that reduces, eliminates and prevents razor bumps, ingrown hairs and razor rash. This is your new best friend who happens to hang out in your medicine cabinet and will help you see clearer skin in just 14 days!

How To Use


After The Shave:

1. Pat damp skin dry with a clean face towel.
2. Apply evenly onto just shaven area and instantly feel a cool, calming sensation. 
3. Repeat daily and use until the irritated area is completely healed.

4. Wash, exfoliate, shave and repeat again!


NOTE: The Bump Treatment can be used as a daily face lotion and travels well without spillage in your overnight bag and easily fits inside your desk drawer for a mid-day fix.

Click HERE to purchase Frederick Benjamin products online and in select retailers and barbershops across the country.

#FrederickBenjaminSleek #DemandMore 




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