★ ★ ★ ★ ★ | 1,000+ Reviews
READY TO UPGRADE YOUR HAIR?
GET THE STYLE YOU WANT WITH THE MOISTURE YOU NEED
Packed with natural, clean ingredients. No BS. Nourish curls, fuel styles - the perfect pairing
![](https://cdn.shopify.com/s/files/1/1048/8276/t/99/assets/sulfate_free-1688798400813_30x.png?v=1688798401)
Sulfate Free
![](https://cdn.shopify.com/s/files/1/1048/8276/t/99/assets/paraben_free-1688798458724_30x.png?v=1688798459)
Paraben Free
![](https://cdn.shopify.com/s/files/1/1048/8276/t/99/assets/petolatum_free-1688798477296_30x.png?v=1688798477)
Petroleum Free
25% off + Free Shipping on 1st Purchase
![fbg-target-run-adr-051522-0343.png__PID:66f7c58d-caef-4f54-81a8-2daa61ad4831](https://cdn.shopify.com/s/files/1/1048/8276/files/fbg-target-run-adr-051522-0343_500x.png?v=1704434975)
★ ★ ★ ★ ★ | 1,000+ Reviews
CLEAN, NATURAL ROUTINES
Say goodbye to dry, itchy scalp and hello to rejuvenated hair. Our best-selling bundles nourish and revitalize with natural, clean ingredients—no BS included
Offer Available to first-time orders
As SEEN IN
OUR Customers in action
SHOP THE LOOKS
UPGRADE YOUR GROOMING
Made with you & Your Hair In MIND
![](https://cdn.shopify.com/s/files/1/1048/8276/files/UltimateWaveKitfor360Wavescopy_150x.png?v=1690941233)
US
- Made for Wavy, Coily & Curly Hair
- Packed with Clean Ingredients
- Sulfate Free, to gently cleanse without stripping moisture
- Paraben Free
![](https://cdn.shopify.com/s/files/1/1048/8276/files/leadinghaircare_150x.png?v=1690940301)
THEM
- Not Made for Wavy, Coily & Curly Hair
- Not So Clean Ingredients
- Made with Sulfates that strip moisture from textured hair
HOW TO USE
3 EASY STEPS
Unleash Your Inner Confidence with Hair That's Soft, Shiny, and Flawlessly Flake-Free.
![fbgtwist01-low__PID:68bbe4ed-e7c2-470b-b99c-d8b2077967c7](https://cdn.shopify.com/s/files/1/1048/8276/files/FBGTWIST01-low_75c426f8-f8b4-4f65-b24a-2687856b9a94_360x.gif?v=1704344872)
Wash & CONDITION
Begin your Hair Regimen with our soothing scalp shampoo, designed to cleanse and revitalize. Follow it up with our ultra-hydrating conditioner for intense moisture, ensuring your hair stays soft, silky and easily manageable.
RECOMMENED PRODUCT:
Shampoo & Conditioner Duo
HYDRATE & MOISTURIZE
Our Daily Hydrator keeps your hair moisturized and soft with a lightweight, non-greasy finish. Designed for daily use without weighing down. Think of this as a Leave-In Conditioner with a light hold.
RECOMMENED PRODUCT:
Daily Hydrator Styling Creme
![fbgcurl04-low__PID:df0f3c1f-bf9a-4d99-9491-4bd454c390f3](https://cdn.shopify.com/s/files/1/1048/8276/files/FBGCURL04-low_8dc10a5e-5134-4d49-adb0-c8f86c9e33e2_360x.gif?v=1704344973)
HYDRATE & MOISTURIZE
Our Daily Hydrator keeps hair moisturized and vibrant with a lightweight, non-greasy formula, perfect for daily use without weighing down.
RECOMMENED PRODUCT:
Daily Hydrator Styling Creme
![fbgcurl05-low__PID:896a2756-cb2b-41be-8808-9dc34b40b7a9](https://cdn.shopify.com/s/files/1/1048/8276/files/FBGCURL05-low_6eb63947-f315-41f0-b225-7ff966d08c1a_360x.gif?v=1704345149)
STYLE YOUR LOOK
For those looking for an all-day style without the weight of a hair grease or the crunch of a hair gel, we have two Options:
Sleek Water Pomade for a classic sleek finish with high shine
Crown Control for a natural finish with matte shine
RECOMMENED PRODUCT:
Sleek Water Pomade
Crown Control - Curl and Twist Cream
CHOOSE YOUR BRUSH
Enhance your grooming routine: the 360 Wave Brush is designed to create defined waves while the Sponge Brush promotes defined sponge twist finish.
RECOMMENED PRODUCT:
360 Wave Brush - Hydrid Soft - Medium, Curved & Palmed
Hair Twist Sponge Double Sided
![brushoptions.png__PID:d2bc3d95-bd8a-4e6c-9d4e-839fb43cd0d6](https://cdn.shopify.com/s/files/1/1048/8276/files/brushoptions_360x.png?v=1704434044)
CHOOSE YOUR BRUSH
Enhance your grooming routine: the 360 Wave Brush is designed to create defined waves while the Beard Perfection Brush promotes a refined look.
RECOMMENED PRODUCT:
360 Wave Brush - Hydrid Soft - Medium, Curved & Palmed
Hair Twist Sponge Double Sided
THE DIFFERENCE
Award Winning Hair Stylers
Complete Your STYLE
Get 10% off + Free Shipping with Regimen Purchase!
Got Questions?
We've got answers.
Try Risk Free for 30 Days
HAPPINESS GUARANTEED
Moisturize Your Scalp with an Itchy-free Finish and Style Your Hair with a Soft, Shiny Finish