Style Your Look
TWIST CURL WITH TAPER FADE
The Process
Donβt debate us: twists are quickly becoming one of the most requested looks. But, once you leave your barberβs chair, then what? Donβt stress, now you can easily maintain your style (and add definition to your twists) right at home.
βFrederick Benjamin's hair products are top notch. You can feel the invigoration in your scalp and the product working every time you use it. It leaves my hair feeling moisturized, soft, and curly throughout the entire day.β
Brandon D.
βIβm loving the product. It has definitely brought out my natural curl patternβ
Jesse G.
β[The] Sponge actually works. [All the] products for hair in general are great. Will order again!β
Jeremy K.Β
Brand Ethos

Clean, Natural Ingredients
Mother Nature knows best, which is why we rely on essential oils like spearmint, clove, hemp seed, and nettle to hydrate, restore, and protect your hair, scalp and skin.

Black-Owned
We arenβt new to this, we are true to this. Since 2010, Frederick Benjamin has owned the conversation about men of color and their grooming experience.

True Expertise
We use a problem-solution approach to our product formulas to combine essential natural oils with clinical ingredientsβall while remaining free of common irritants (like drying alcohols and petrolatum).