The Regimen - Hair Care

The Regimen is our number one best seller — and it's not close. This is the 360 wave hair care routine that thousands of men have used to transform their hair from dry, itchy, and stagnant to deep, defined, and progressing. Three products. One system. Real results.

Building a consistent 360 wave hair care routine is what separates wavers who get waves from wavers who develop real depth and pattern. The Regimen gives you exactly that system — a complete wash-and-moisturize routine built specifically for textured hair and 360 wave development.

Step 1 — Invigorating Shampoo: Start with a clean slate. Our cooling mint shampoo clears buildup, soothes your scalp, and prepares your hair to receive moisture. It's gentle enough for regular use but effective enough to remove everything that's been sitting on your scalp and blocking your progress.

Step 2 — Invigorating Conditioner: Don't skip this step. Conditioning after every wash replenishes the moisture your hair needs to stay soft, manageable, and trainable. Our conditioner penetrates the hair shaft with a cooling botanical formula that leaves your hair hydrated — not just coated — and your scalp itch-free.

Step 3 — Daily Hydrator Styling Cream: The daily driver. Apply every morning to wet or damp hair. Lightweight and grease-free, the Daily Hydrator keeps your waves, curls and hair defined and moisturized between wash days without buildup or residue.

Built for Dry Scalp Relief: If you've been dealing with a dry, itchy, flaky scalp, The Regimen addresses it at every step. The shampoo clears flakes and soothes irritation. The conditioner replenishes moisture at the scalp level. The Daily Hydrator maintains that moisture daily.

How to Use: Wash days (2-3x per week): Shampoo → Conditioner → Daily Hydrator. Non-wash days: Daily Hydrator only, applied to wet to damp hair.

Key Benefits: Complete Dry Scalp and hair routine in three steps. #1 best-selling system on Frederick Benjamin. Formulated for textured hair and dry scalp relief. Cooling mint formula soothes scalp irritation at every step. Grease-free, lightweight products with no buildup.