360 Wave Brush - Hydrid Soft - Medium, Curved & Palmed360 Wave Brush - Hydrid Soft - Medium, Curved & Palmed

360 Wave Brush - Hydrid Soft - Medium, Curved & Palmed

Rated 3.9 out of 5
Based on 10 reviews
$ 25



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Beard Creme - for Normal-to-Itchy Beards

Rated 4.7 out of 5
Based on 43 reviews
$ 7.80 $ 12



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Beard Wash - for normal-to-itchy beards

Rated 4.7 out of 5
Based on 43 reviews
$ 12



Branded Micro TowelBranded Micro Towel

Branded Micro Towel

Rated 5.0 out of 5
Based on 6 reviews
$ 10



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Bump Clear - Post Shave & Bump Treatment

Rated 4.7 out of 5
Based on 120 reviews
$ 18



Conditioner - Invigorating MoisturizerConditioner - Invigorating Moisturizer
On sale

Conditioner - Invigorating Moisturizer

Rated 4.7 out of 5
Based on 350 reviews
$ 8 $ 12



Crown Control - Curl and Twist CreamCrown Control - Curl and Twist Cream
On sale

Crown Control - Curl and Twist Cream

Rated 4.7 out of 5
Based on 350 reviews
$ 11 $ 16



Daily Hydrator Styling Cremebest hair care moisturizer for black men
On sale

Daily Hydrator Styling Creme

Rated 4.7 out of 5
Based on 350 reviews
$ 8 $ 12



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Easy Primer Skin & Beard Oil

Rated 4.7 out of 5
Based on 120 reviews
$ 12






Sponge Twist for defined twist and curlsHair Twist Sponge Double Sided

Hair Twist Sponge Double Sided

Rated 5.0 out of 5
Based on 1 review
$ 10



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Hydro-Glaze Cooling Aloe Shave Gel

Rated 4.7 out of 5
Based on 120 reviews
$ 12



Route Package Protection

Route Package Protection

Rated 3.5 out of 5
Based on 4 reviews
From $ 0.98



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On sale

Shampoo - Invigorating Cleanser

Rated 4.7 out of 5
Based on 350 reviews
$ 8 $ 12



Sleek Water PomadeSleek Water Pomade
On sale

Sleek Water Pomade

Rated 4.7 out of 5
Based on 601 reviews
$ 11 $ 16



BRAND ETHOS

Clean, Natural Ingredients

Clean, Natural Ingredients

Mother Nature knows best, which is why we rely on essential oils like spearmint, clove, hemp seed, and nettle to hydrate, restore, and protect your hair, scalp and skin.

Black-Owned

Black-Owned

We aren’t new to this, we are true to this. Since 2010, Frederick Benjamin has owned the conversation about men of color and their grooming experience.

True Expertise

True Expertise

We use a problem-solution approach to our product formulas to combine essential natural oils with clinical ingredients—all while remaining free of common irritants (like drying alcohols and petrolatum).

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