Style Your Look

BALD & BEARDED

The Process

It’s no secret that this look is considered sexy, well, by almost everyone. Regardless if you rock a full beard, goatee, mustache or just a little stubble, your facial hair should feel super soft — and smell amazing.

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Brand Ethos

Clean, Natural Ingredients

Mother Nature knows best, which is why we rely on essential oils like spearmint, clove, hemp seed, and nettle to hydrate, restore, and protect your hair, scalp and skin.

Black-Owned

We aren’t new to this, we are true to this. Since 2010, Frederick Benjamin has owned the conversation about men of color and their grooming experience.

True Expertise

We use a problem-solution approach to our product formulas to combine essential natural oils with clinical ingredients—all while remaining free of common irritants (like drying alcohols and petrolatum).