Style Your Look
CURLY TOP WITH DARK FADE
The Process
Short on the side with some height on the top? We digΒ it. In order to pull off this style, how you tackle your texture plays a major part. Keep those hydration levels up and your curls will pop.
βAmazing products. Everything is lightweight and enhances my hairβs natural curl pattern, while also keeping its hold and shape!β
Douglas A.
βThe Crown Control locks in the curls and keeps them under control all day. I highly recommend this product, especially for us long, curly-headed people!β
Kenneth E.Β
βI'm new to natural curls but this line is absolutely amazing. The cleansing system leaves your head feeling refreshed. Plus, the styling products go on light but have a lasting hold. You will be satisfiedβ
Troy S.
Brand Ethos

Clean, Natural Ingredients
Mother Nature knows best, which is why we rely on essential oils like spearmint, clove, hemp seed, and nettle to hydrate, restore, and protect your hair, scalp and skin.

Black-Owned
We arenβt new to this, we are true to this. Since 2010, Frederick Benjamin has owned the conversation about men of color and their grooming experience.

True Expertise
We use a problem-solution approach to our product formulas to combine essential natural oils with clinical ingredientsβall while remaining free of common irritants (like drying alcohols and petrolatum).