Sleek Water PomadeSleek Water Pomade

Sleek Water Pomade

Rated 4.7 out of 5
Based on 581 reviews
$ 16
Daily Hydrator Styling Cremebest hair care moisturizer for black men

Daily Hydrator Styling Creme

Rated 4.7 out of 5
Based on 342 reviews
$ 12
The Ultimate Wave KitThe Ultimate Wave Kit

The Ultimate Wave Kit

Rated 4.7 out of 5
Based on 581 reviews
$ 60
The Twist & Curls KitThe Twist & Curls Kit

The Twist & Curls Kit

Rated 4.7 out of 5
Based on 581 reviews
$ 50
The Curly Hair KitThe Curly Hair Kit

The Curly Hair Kit

Rated 4.7 out of 5
Based on 342 reviews
$ 45
best product to get waves, how to make waves in hair, best product for textured hairbest products for black men with waves, best products for black men trying to get waves
On sale

The Waver Starter Kit

Rated 4.7 out of 5
Based on 581 reviews
$ 35 $ 45
360 Wave Brush - Hydrid Soft - Medium, Curved & Palmed360 Wave Brush - Hydrid Soft - Medium, Curved & Palmed
Sold out

360 Wave Brush - Hydrid Soft - Medium, Curved & Palmed

Rated 3.9 out of 5
Based on 10 reviews
$ 25
Sponge Twist for defined twist and curlsHair Twist Sponge Double Sided

Hair Twist Sponge Double Sided

Rated 5.0 out of 5
Based on 1 review
$ 10

BRAND ETHOS

Clean, Natural Ingredients

Clean, Natural Ingredients

Mother Nature knows best, which is why we rely on essential oils like spearmint, clove, hemp seed, and nettle to hydrate, restore, and protect your hair, scalp and skin.

Black-Owned

Black-Owned

We aren’t new to this, we are true to this. Since 2010, Frederick Benjamin has owned the conversation about men of color and their grooming experience.

True Expertise

True Expertise

We use a problem-solution approach to our product formulas to combine essential natural oils with clinical ingredients—all while remaining free of common irritants (like drying alcohols and petrolatum).

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