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About Us

There was a time not so long ago when being well-groomed was more than a routine, it was a statement. It was a sense of confidence that changed the way the man saw the world and the way the world saw the man. Frederick Benjamin is a celebration of that time. To remind men that a shot at your best life happens because of the choices you make each day. What does your grooming say about you? #FrederickBenjamin #DemandMore

Powered by Active Natural Oils

Our formulations are naturally and scientifically infused with active natural oils and the latest technologies to address the most common grooming concerns of today’s modern men.

There is an experience waiting to happen in every bottle!

Our Founder

Our founder, Michael James, took the leap of faith from his corporate job in the beauty industry armed with the vision of providing men with quality grooming products. He felt overlooked as a consumer and was tired of using products that missed the mark: overly fragranced, excessively drying, and extremely greasy. He set out to build a line of products for the many men who shared his daily grooming frustrations.

Our Partner & Cause

Barbershop Books is a 501(c)(3) community-based program that creates child-friendly reading spaces in barbershops and provides early literacy training to barbers across America. We leverage the cultural significance of barbershops in the communities to increase boys' access to culturally relevant, age appropriate, and gender responsive children's books and to increase out-of-school time reading among young boys.

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