For us, the name Frederick Benjamin is a promise to deliver products that put your confidence back into your hands.
Because when you feel free to be yourself, you’ll inspire the next man to feel the same.

That's what we are all about: carrying forward style that truly inspires.

A Standard to Stand By

For years, Michael James watched Black men lose hope in the grooming department. They felt powerless fighting their dry scalps, unsightly razor bumps, and held on to the belief that harmful, ineffective chemicals were their only option. So, Michael set out to find a better way.

Inspired by the legacy of his grandfather –– the original Frederick Benjamin –– Michael developed a regimen of products to help every man sculpt his best self, no matter his style.

Michael James black founder of mens grooming line of natural hair products

Brand Ethos


Clean, Natural Ingredients

Mother Nature knows best, which is why we rely on essential oils like spearmint, clove, hemp seed, and nettle to hydrate, restore, and protect your hair, scalp and skin.

Black Owned


We aren’t new to this, we are true to this. Since 2010, Frederick Benjamin has owned the conversation about men of color and their grooming experience.

True Expertise

True Expertise

We use a problem-solution approach to our product formulas to combine essential natural oils with clinical ingredients—all while remaining free of common irritants (like drying alcohols and petrolatum).