The Brand

There was a time not so long ago when being well-groomed was more than a routine, it was a statement.  It was a sense of confidence that changed the way the man saw the world and the way the world saw the man.
Frederick Benjamin is a celebration of that time. To remind men--to remind the world--that a shot at your best life happens because of the self-care choices you make each day.


What does your grooming say about you?

#FrederickBenjamin #DemandMore

The Formulas

You may not realize that some of your favorite skin and hair care products come packed with artificial colors, fragrances and preservatives.  Together, these synthetics can be a cocktail for wrecking havoc in the form of dryness, breakouts and a heavy, greasy finish.

Here are a few and the grooming issues they cause:

            Sulfates & Drying Alcohols – strip the natural moisture from the skin and scalp

            Synthetic Fragrances & Colorants – Can causes allergic reactions & irritation

            Petrolatum & Mineral Oil – Goes on heavy, greasy and clogs pores

The good news is we make use natural ingredients to make your skin + hair look their best.


We use Active Natural Oils of :

Spearmint is naturally anti-fungal and antibacterial nature, making it an effective treatment for certain scalp conditions including dry, itchy and flaking.

Clove oil boosts blood circulation in the scalp to promote hair growth and slow down hair loss

Nettle is a natural astringent and helps control oil production

Hemp Seed is high in vitamin E is a great natural moisturizer that boosts scalp hydration and prevents dryness and irritation to the skin and scalp, while improving elasticity and softness to the hair.

Aloe Vera provide wound healing and anti-inflammatory properties that reduce skin inflammation

Avocado one of the richest sources of beneficial monounsaturated fatty acids like oleic acid. ... Not only is avocado oil extremely good at hydrating and softening your skin

Witch Hazel The tannins help to tighten skin proteins which then form a protecting covering to help promote skin healing and stop bleeding. This property makes it particularly useful for treating skin

Sunflower seed oil is a great source of vitamin E, rich in nutrients and antioxidants, and is effective for combatting skincare issues like acne, inflammation, general redness and irritation of the skinSunflower oil has emollient properties that help the skin retain its moisture.