Dry Scalp & Hair?

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360 Waves

Scalp Care


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Sleek Water Pomade

$ 16.00
Water-based pomade goes on light
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The Regimen - Hair Care

$ 30.00 $ 36.00
Best for itchy, dry scalp & hair
Save 15%

The Ultimate Wave Kit

$ 65.00 $ 77.00
Wash & style kit for 360 waves
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The Twist & Curls Kit

$ 55.00 $ 68.00
Wash & style kit for sponge curl
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The Line - Hair Care System

$ 55.00 $ 68.00
Try the entire hair line to find your routine
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The Curly Hair Kit

$ 45.00 $ 52.00
Wash & style kit for curly hair

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Best Seller

The Regimen - Hair Care

$ 30.00 $ 36.00
Best for itchy, dry scalp & hair

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We are a movement dedicated to empowering men of color to look and feel their absolute best. Our mission is to redefine the standards of grooming by offering high-quality products that cater specifically to the unique needs of melanated skin and hair.

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We aren’t new to this, we are true to this. Since 2016, Frederick Benjamin has owned the conversation about men of color and their grooming experience.

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We use a problem-solution approach to our product formulas to combine essential natural oils with clinical ingredients—all while remaining free of common irritants (like drying alcohols and petrolatum).

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The Journal

How to Keep Your Hair Hydrated This Summer

Can you believe that summer is starting to come to a close? Yeah, us either. And though the low Caesar still reigns supreme, more and...

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Understanding Dry Scalp and Dry Hair

Dry scalp and dry hair can be frustrating and uncomfortable, but the good news is that it can be easily addressed with the right hair...

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Best Hair Care Tips for Black Men

You want to take care of your hair. But you also want to avoid the long trip down the men's grooming aisle or endless clicking...

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Where To Buy A Wave Brush

There is always the right equipment and the right way to do anything. The same goes for styling and maintaining your hair. Similarly, when you...

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How To Get 360 Waves In 5 Easy Steps

360 waves is a popular hairstyle worn by Black men and achieved through constant styling and brushing of one's hair in a specific way. The...

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The Best Essential Oils for Beards

Whether it’s on our heads or faces, hair is an expression of our identity. It’s also a key indicator of wellness. In order to have...

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