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360 Waves

Scalp Care

Pomade

Razor Bumps

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Daily Hydrator Styling Creme

From $ 12.00
Moisturizes & softens the hair

Sleek Water Pomade

$ 16.00
Water-based pomade goes on light

Shampoo - Invigorating Cleanser

$ 12.00
Cleanses without drying the scalp & hair

Conditioner - Invigorating Moisturizer

$ 12.00
Restores moisture to fight dryness

Crown Control - Curl and Twist Cream

$ 16.00
Holds like a gel, finishes like a cream
Best Seller

The Regimen - Hair Care

$ 30.00 $ 36.00
Best for itchy, dry scalp & hair
Save 15%

The Ultimate Wave Kit

$ 65.00 $ 77.00
Wash & style kit for 360 waves
Save 19%

The Twist & Curls Kit

$ 55.00 $ 68.00
Wash & style kit for sponge curl
Save 19%

The Line - Hair Care System

$ 55.00 $ 68.00
Try the entire hair line to find your routine
Save 13%

The Curly Hair Kit

$ 45.00 $ 52.00
Wash & style kit for curly hair

Clean ingredients

Made with Active Natural Oils

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Unmatched Grooming Experience

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7 products

High Bald Fade

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7 products

360 Waves

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7 products

Twist Curl with Taper Fade

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6 products

Curly Top with Dark Fade

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EASY 3 STEP SOLUTION

TREAT ITCHY SCALP & HAIR

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Best Seller

The Regimen - Hair Care

$ 30.00 $ 36.00
Best for itchy, dry scalp & hair

Conditioner - Invigorating Moisturizer

$ 12.00
Restores moisture to fight dryness

Shampoo - Invigorating Cleanser

$ 12.00
Cleanses without drying the scalp & hair

Daily Hydrator Styling Creme

From $ 12.00
Moisturizes & softens the hair

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HAIR

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SHAVING

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BEARD

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A Standard to Stand By

We are a movement dedicated to empowering men of color to look and feel their absolute best. Our mission is to redefine the standards of grooming by offering high-quality products that cater specifically to the unique needs of melanated skin and hair.

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Black-Owned

We aren’t new to this, we are true to this. Since 2016, Frederick Benjamin has owned the conversation about men of color and their grooming experience.

True Expertise

We use a problem-solution approach to our product formulas to combine essential natural oils with clinical ingredients—all while remaining free of common irritants (like drying alcohols and petrolatum).

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The Journal

How to Keep Your Hair Hydrated This Summer

Can you believe that summer is starting to come to a close? Yeah, us either. And though the low Caesar still reigns supreme, more and...

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Understanding Dry Scalp and Dry Hair

Dry scalp and dry hair can be frustrating and uncomfortable, but the good news is that it can be easily addressed with the right hair...

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Best Hair Care Tips for Black Men

You want to take care of your hair. But you also want to avoid the long trip down the men's grooming aisle or endless clicking...

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Where To Buy A Wave Brush

There is always the right equipment and the right way to do anything. The same goes for styling and maintaining your hair. Similarly, when you...

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How To Get 360 Waves In 5 Easy Steps

360 waves is a popular hairstyle worn by Black men and achieved through constant styling and brushing of one's hair in a specific way. The...

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The Best Essential Oils for Beards

Whether it’s on our heads or faces, hair is an expression of our identity. It’s also a key indicator of wellness. In order to have...

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