Men's grooming has certainly come a long way. Guys are becoming a lot more aware and a lot more selective, especially when it comes to choosing styling products for their hair. Pomade has gone from bear fat and lard a hundred years ago (really, we're not kidding) to lanolin, beeswax, and petroleum jelly.
Today's pomades hold true to their origins, providing strong hold while keeping hair pliable and adding shine. I'm sure you remember these:
Ah the classics! Murray's, DAX, Nu Nile. Those tins were definitely behind the bathroom mirror. You might even still use them too. But there are some issues with traditional pomade. I'm sure you've felt those too. Nod your head if you agree: waxy build up, greasy residue on your hands (or clothes), excess shine, multiple washes to get it all out of your hair. And that's why we created our Sleek Water formula. We wanted to have the best of both worlds, with a hold that manages your hairstyle all day long without the weight of grease or any difficulty getting rid of the product when its time.
Our water-based formula rinses clean, so you don't have to worry about build up on your hair and scalp or using handfuls of shampoo to get the job done. Plus, we've infused natural oils including hemp seed and grapefruit oil to help seal moisture into your hair and scalp, give a light, clean scent and leaving a natural shine and sleek finish.
Our pomade is perfect to matte down straight styles, hold loose curls, and keep waves looking slick.