Style Your Look

360 Waves

The Process

Get waves on swim every single time without worrying about greasy residue that most products leave behind. Our naturally-infused products help garner results so you can leave everyone feeling sea sick (get it?).

Brand Ethos


Clean, Natural Ingredients

Mother Nature knows best, which is why we rely on essential oils like spearmint, clove, hemp seed, and nettle to hydrate, restore, and protect your hair, scalp and skin.

Black Owned


We aren’t new to this, we are true to this. Since 2010, Frederick Benjamin has owned the conversation about men of color and their grooming experience.

True Expertise

True Expertise

We use a problem-solution approach to our product formulas to combine essential natural oils with clinical ingredients—all while remaining free of common irritants (like drying alcohols and petrolatum).