Style Your Look
360 Waves
The Process
Get 360 waves on swim every single time without worrying about greasy residue that most products leave behind. Our naturally-infused products help garner results so you can leave everyone feeling sea sick (get it?).
The Regimen
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“I absolutely LOVE this product —and I am a woman. Listen, don’t think about buying this product...buy it! You will not be sorry!”
Melody P.
“The Daily Hydrator leaves my hair soft and the Sleek Water Pomade is light yet holds my waves in place.”
Arron B.
“I’ve been waving for more than 10 years and this pomade is perfect. It’s smells great, holds my wave pattern in place and isn’t too heavy as far as buildup goes . I will definitely keep this in my arsenal.”
Anthony L
The Essentials
Brand Ethos
Clean, Natural Ingredients
Mother Nature knows best, which is why we rely on essential oils like spearmint, clove, hemp seed, and nettle to hydrate, restore, and protect your hair, scalp and skin.
Black-Owned
We aren’t new to this, we are true to this. Since 2010, Frederick Benjamin has owned the conversation about men of color and their grooming experience.
True Expertise
We use a problem-solution approach to our product formulas to combine essential natural oils with clinical ingredients—all while remaining free of common irritants (like drying alcohols and petrolatum).
How to Get 360 Waves
A lot of people ask us, how do I get waves? We've got the perfect recipe for you! Most will tell you to brush your hair constantly and wear a durag... and that's it. However, there are 5 fundamental steps to achieving waves:
- Yes, you must constantly brush using a medium to soft bristle brush.
- Use a comb to straighten out your wave pattern.
- Hydration is the key to waves. Ensure to use a moisturizer or leave-in conditioner.
- Use a water-based pomade to seal in the moisture.
- Use a durag or wave cap to lay down or "compress" your hair while you sleep.
We have several how-to guides and Q&A tips to help with any question about waves. Remember, to master this style hydration is key and will determine how easily your hair can adopt the wave style.
Already have waves and looking to define them more? We suggest 360 waves. So, what are 360 waves? 360 waves is a hairstyle where the hair lays down in ripples (looking like waves in water). Predominantly Black men wear the hairstyle but other cultures who train their hair can achieve the look, too. The "360" adjunct comes into effect when the wearer brushes and trains their hair to form a wave pattern in a full circular motion.
Moisture is key when training your hair to lay down properly, making sure you moisturize daily will help improve how your hair lays down. Brushing helps the hairs laydown while combing helps stretch the hairs. Finally, wearing a durag or wave cap ensures protects the hair while sleeping and locking in moisture.
If you're looking for an all-in-one kit to help you get waves, try our Ultimate Wave Kit at Frederick Benjamin!