Style Your Look
360 Waves
The Process
Get waves on swim every single time without worrying about greasy residue that most products leave behind. Our naturally-infused products help garner results so you can leave everyone feeling sea sick (get it?).
The Regimen
“I absolutely LOVE this product —and I am a woman. Listen, don’t think about buying this product...buy it! You will not be sorry!”
Melody P.
“The Daily Hydrator leaves my hair soft and the Sleek Water Pomade is light yet holds my waves in place.”
Arron B.
“I’ve been waving for more than 10 years and this pomade is perfect. It’s smells great, holds my wave pattern in place and isn’t too heavy as far as buildup goes . I will definitely keep this in my arsenal.”
Anthony L
The Essentials
Brand Ethos
Clean, Natural Ingredients
Mother Nature knows best, which is why we rely on essential oils like spearmint, clove, hemp seed, and nettle to hydrate, restore, and protect your hair, scalp and skin.
Black-Owned
We aren’t new to this, we are true to this. Since 2010, Frederick Benjamin has owned the conversation about men of color and their grooming experience.
True Expertise
We use a problem-solution approach to our product formulas to combine essential natural oils with clinical ingredients—all while remaining free of common irritants (like drying alcohols and petrolatum).